Partners In Success Ezine
Wednesday, April 22, 2015
IN THIS ISSUE:
1.) Quote of the Month
2.) From the Editor
3.) Success Tip of the Month
4.) Charles & Susan Recommend – A Lifetime Supply
of 1000 Fresh Leads Daily!
5.) Freebie(s) of the Month – Web Traffic Flood &
Hobby Blogging Profits
6.) Feature Article – 10 Things Your Website Needs If You
Want to Attract the Wealthy Customer
7.) Advertising Rates
1.) Quote of the Month
Most folks are as happy as they make up their minds to be.
2.) From the Editor
Greetings & Welcome to all of our new Subscribers. We hope
you are enjoying the Spring. It is starting to warm up here
in East Tennessee but we have had a lot of rain. We are
ready for some sunshine!!
We hope you enjoy today’s issue of The Partners in Success
Ezine. In this issue, we’ve got some great tips & freebies
for you and our guest author, Dan S. Kennedy, discusses “10
Things Your Website Needs If You Want to Attract the
Until next time, may your business continue to grow and
Partners in Success,
Charles & Susan Truett, Editors
P.S. There is NEW content at the Partners in Success
Website. Visit Today!
3.) Success Tip of the Month
Update Your Website – It’s 2015, so your business website
shouldn’t look like it’s still stuck in the early 2000s.
And it’s about more than just looks. Best practices and Web
standards change often, so a refresh can help you make sure
your website is at the top of its game.
Tip Courtesy of Tara Banda of Yahoo Small Business. To see
her full article on “30 Simple Tips That Can Significantly
Improve Your Online Marketing”, visit:
4.) Charles & Susan Recommend
Receive 1000 fresh leads daily for a lifetime.
We are offering our Lifetime Membership to lead-king.net at
a special price of 50% off the regular price. Only those
receiving this email can get this discount and only 5 more
memberships will be sold at this price. Once they’re gone,
they are gone.
With this lifetime membership, you’ll have You’ll never
have to worry about traffic & leads again.
Please visit the special link below to get started while
spots are still available at a 50% discount:
Or if you prefer a 6 month or annual membership, check out
our specials here:
5.) Freebie of the Month
This Month’s Freebies are listed below. We hope
you enjoy them and put them to good use!
Freebie#1: Web Traffic Flood
Freebie#2: Hobby Blogging Profits
To Download both products, please visit:
6.) Feature Article
10 Things Your Website Needs If You Want to Attract the
By: Dan S. Kennedy
In his book No B.S. Marketing to the Affluent, business
coach and consultant Dan S. Kennedy shows you how to
re-position your business, practice, or sales career so you
can learn how to attract customers for whom price is not a
determining factor. In this edited excerpt, the author
reveals what your website needs to contain in order to be
an effective marketing tool for your business.
Your company’s website should be a place of vast (current)
information. But first and foremost, it should represent
who you are and what you do. So often I see websites that
are more like static brochures than dynamic,
personality-driven, multimedia websites.
To be a marketing website, your site must have these 10
Most affluent buyers aren’t on the hunt for in-depth
technical product knowledge; they’re in search of the go-to
experts they can trust to make the best decisions and
advise them on the best solutions. Adding personality to
your website through photos, video, and your writing is
about building that relationship with consumers and
solidifying their belief that you’re the person who’s going
to make their life easier.
Credibility is one of the leading factors in becoming
trustworthy. When dealing with the affluent market, you
can’t have a website that displays you as a “sleazy
What makes you a credible expert? Have you been seen in the
media? Are you involved in trade associations within your
niche? Are you a bestselling author? All these factors play
a vital role in showcasing your credibility.
One of the best ways to establish immediate credibility is
through the use of recognizable logos. Displayed correctly,
logos from media appearances or trade associations can
bring immediate awareness and validation.
Testimonials are a powerful third-party verifier and help
make you credible through social proof. Wikipedia defines
social proof as “a psychological phenomenon where people
assume the actions of others in an attempt to reflect
correct behavior for a given situation. Wikipedia goes on
to say, “This effect is prominent in ambiguous social
situations where people are unable to determine the
appropriate mode of behavior, and is driven by the
assumption that surrounding people possess more knowledge
about the situation.”
The best types of testimonials are ones that not only use
text to convey their message but also include the person’s
photo or video.
4. Lead capture with auto responders.
When people come to your website, you need to capitalize on
their visit by capturing their information so you can
continue to stay in touch with them. By providing numerous
ways for them to get information, you open up your funnel
5. Keywords and targeted meta data.
Knowing your keywords and putting them into your meta data
(specific pieces of code that tell search engines like
Google what your site is about) is vital to get your
website ranked in the search engines.
If you’re unfamiliar with what your keywords are, Google
offers a free keyword tool that will help you discover the
keywords that people are searching for and the amount of
competition for those keywords. Ideally you want to use
keywords with high traffic and low competition.
If your website isn’t on WordPress, get it there! There are
a number of great reasons to use WordPress, but first and
foremost, it’s great for search engine optimization (SEO)
because it’s built with clean code that makes it easy for
search engines to spider and index your website. WordPress
also offers endless plugins that can enhance just about
every aspect of your website.
7. Current, relevant content.
This is important for two reasons. First, it gives the
search engines a reason to continually come back to your
website. If you don’t have updated content on your website,
you give the search engines no reason to come back.
Second, if people come to your website and it’s outdated,
the first question that runs through their head is “Are you
outdated?” Developing a keyword-rich blog can be one of the
best ways to continually add current, relevant content.
Effective blogs are ones that have content that acknowledge
a problem that’s currently being faced in your industry,
mentioning how you’ve been able to take care of that
problem for your clients, then providing a mini CTA (call
8. CTA (call to action).
Good content with no action is going to be just as
unsuccessful as a website with no content. CTAs should be
used throughout your website to take visitors through a
predetermined path. By using CTAs on your homepage, you can
connect with visitors’ pain points and lead them to an
interior page that will solve their problem.
CTAs should also be used on interior pages to get visitors
to take specific action. These types of CTAs should be
connected to a lead capture device such as a free
consultation or special report. If a person has just read
an entire page of copy on your website about a particular
service, there’s no better time to ask, “Ready to take the
first step in becoming financially free? Download the FREE
Special Report ‘10 Keys to Creating the Life You’ve Always
Wanted Now!’ ”
Remember, it’s about building the relationship—so capturing
visitors’ information is crucial so you can continually
market to them and stay in the forefront of their mind.
Even if they’re not ready to make a decision that day,
creating a relationship with them so you’re their “friend
in the business” is vital.
9. RSS feeds and social bookmarking icons.
Both of these allow further engagement with your website.
RSS feeds allow consumers to simply sign up for your feed,
and every time you add a new piece of content to your
website, they’ll get it in their inbox.
Social bookmarking allows users to save links to web pages
they like. Unlike a private bookmark within your own
computer and browser, social bookmarks are public and
tagged by keywords, so they can be a great tool for others
to promote the content on your website, which helps
increase your traffic.
10. Social media icons.
Social media icons allow users to connect with you socially
if they choose. Will everyone want to visit your Facebook
page? No, but for the consumer who likes to get their
information through social media, it should be an option
Dan S. Kennedy is a strategic advisor, consultant, business
coach, and author of the popular No B.S. book series.
He directly influences more than one million business
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