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Partners In Success Ezine February 2, 2016

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Partners In Success Ezine
Tuesday, February 2, 2016

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1.) Top Sponsor Ad

2.) Quote of the Month

3.) From the Editor

4.) Success Tip of the Month – Believe in yourself.

5.) Charles & Susan Recommend – Would $200 a Day

6.) Freebie of the Month – LinkedIn Marketing Made
Easy 2.0 & Windows 10 Tips & Tricks

7.) Feature Article – 5 Online Marketing Trends
to Watch for in 2016

8.) Advertising Rates

1.) Top Sponsor Ad


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2.) Quote of the Month


You have to think anyway, so why not think big?

– Donald Trump

3.) From the Editor



Greetings from the Great Smoky Mountains It
has been a strange winter here. It was 70 degrees
or so on Christmas then we had a Blizzard last
week, now it’s 65 degrees again!

We wanted to take a moment to say Welcome to all
of our new subscribers!

In this Issue, our Featured Author, Dan Scalco,
discusses 5 Online Marketing Trends to Watch for
in 2016. At just 25 years old, Dan is the owner
of a highly successful marketing company and
has written articles that have been featured in
Huffington Post, Mashable, Inc, and Entrepreneur.

Times…they are changing so definitely check out
this article!

We’ve also got some great tips, freebies & more.
We hope you enjoy this Issue of the Ezine and
until next time, may your business continue to
grow and prosper.

Partners in Success,
Charles & Susan Truett, Editors

P.S. There is NEW content and Reviews on our
Blog! Visit Today:


4.) Success Tip of the Month


Believe in yourself.

As Henry Ford famously said, “Whether you think
you can, or think you can’t, you’re right.” Believe
that you can succeed, and you’ll find ways through
different obstacles. If you don’t, you’ll just find

5.) Charles & Susan Recommend


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6.) Freebie of the Month


This Month’s Freebies are listed below. We hope
you enjoy them and put them to good use!

#1: LinkedIn Marketing Made Easy 2.0
#2: Windows 10 Tips & Tricks

Download them here:


7.) Feature Article


5 Online Marketing Trends to Watch for in 2016
By Dan Scalco
Copyright 2016

Digital marketing evolves at a rate unlike any other
industry. Over the past year alone we have seen radical
changes in everything from online advertising to website

What digital marketing trends should you be watching out
for in 2016? Keep reading to find out…

1) More websites will go responsive.

As the owner of a digital marketing company, the number one
hesitation I hear from companies looking to redesign their
websites is that they don’t want to be obsolete in a year.
Who can blame them for being worried? Technology
continually changes the marketing world. That’s why, in
2016, new websites will continue to be built responsively.
A responsive website is one that adjusts to fit the width
of the browser, making the viewing experience optimal for
any device it is loaded on.

2) SEO will continue its shift to content marketing.

Search Engine Optimization isn’t dead, it’s just grown up.
What was once seen as a shady, manipulative practice is now
evolving into what many marketers are calling “Content
Marketing”. This is because as the search engines
algorithms become more advanced, they are constantly able
to filter what content is trying to game the system and
what is genuinely useful for the end user.

3) Video will become a much bigger content platform.

In 2015, as YouTube continued to dominate the web, video
proved that it was a key player as a content platform. This
goes to show that as the internet continues to advance, so
will the ways that we consume content. While long form
content, such as blogging, will always have its place as a
content marketing medium, video is able to engage users at
a much higher rate. In fact, studies have shown that
visitors will stay on a site for two minutes longer if it
has a video.

4) Design and speed will be a necessity, not a luxury.

As we watch the web mature, the websites that “win” are not
just those that provide the best content but ones that do
so in the most effective and efficient way possible. This
means that the way that your site is designed and how
quickly it loads play a key factor in whether the visitor
becomes a lead. As old sites get redesigned in 2016 we will
see a shift from just providing content that is just useful
to providing content that is useful, visually attractive,
and quick to load on the end user’s screen (no matter the

5) Content will become more interactive.

In 2013, what launched Buzzfeed to become one of the
biggest sites on the internet? It wasn’t their clickbait
headlines or list-style blog posts… it was their quizzes.
Buzzfeed was able to take the simple premise of a
personality quiz and turn it into a viral phenomenon by
playing on people’s egos. Whenever someone would take a
quiz, it would encourage them to share their results
afterwards. In sharing, the user would be recommending the
post and encouraging their friends to take it as well. This
type of interactive content also led to one of the NY Times
most visited post, a quiz about the regional variations of
American English. This style works because it takes content
to the next level by engaging the user in a way that their
experience with the content is unique, making it a more
personal interaction. In 2016 we will see more interactive
content through the form of video (such as 360-degree
video), virtual reality, and advertisements that are more
two-way between the company and their target demographic.

Dan Scalco is the founder and director of growth at
Digitalux, a digital marketing agency located in Hoboken,
New Jersey. Throughout his career, he has helped hundreds
of businesses save time, increase leads, and maximize
sales. Visit his Blog at and
follow him on Twitter at
8.) Advertising Rates

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Your Solo Ad mailed to our Subscriber Base.

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About Charles & Susan Truett (145 Articles)
We are Charles & Susan Truett from East Tennessee in The Smoky Mountains. We have been online marketers for about ten years. We like connecting and helping folks so feel free to connect with us. Thank you for visiting.

2 Comments on Partners In Success Ezine February 2, 2016

  1. Bruno Duarte // February 3, 2016 at 3:56 pm // Reply

    Awesome! Thanks for sharing (and for the free gifts) Im sure Linkedin should be a nice freebie these days!

    Much success!

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