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Partners in Success Ezine – 5/11/16

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Partners In Success Ezine
Wednesday, May 11, 2016


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1.) Top Sponsor Ad

2.) Quote of the Month

3.) From the Editor

4.) Success Tip of the Month – Create Your Own

5.) Charles & Susan Recommend – Solo Ezine Ads,
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6.) Freebies of the Month – Facebook Marketing &
Online Profits Action Plan w/ MRR

7.) Feature Article – You Need Major Exposure But
You Don’t Need Major Media to Get It
By: Joshua Steimle

8.) Advertising Rates


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2.) Quote of the Month


We do not remember days, we remember moments.

~ Cesare Pavese


3.) From the Editor


Hi ,

Greetings & Welcome to all of our new Subscribers.
In this issue of The Partners in Success Ezine,
Guest Author, Joshua Steimle, shares with us 3
great ways to get major exposure for your online
business or blog without spending a dime. We’ve
also got great tips and goodies for you. We hope
you enjoy it!

Be sure to check out the latest content on our
Blog when you have a moment.

Until next time, may your business continue to
grow and prosper.

Partners in Success,
Charles & Susan Truett, Editors


4.) Success Tip of the Month


Create Your Own Blog

They say content is king (of the web) and this will
continue to be even more relevant in 2016 and beyond. By
creating and regularly updating a blog, search engines like
Google and Bing will recognize your website as an important
and relevant webpage in a world of abandoned and unused

Creating fresh content and material can ultimately cause a
higher ranking in search engine results, all while
persuading current users to revisit the site, and
demonstrating to new users that you know your stuff.
Creating a blog is an important, if not necessary,
marketing tool for your online business.


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6.) Freebie of the Month


This Month’s Freebies are listed below. We hope
you enjoy them and put them to good use!

#1: Facebook Marketing

#2: Online Profits Action Plan w/ MRR

To Download your Freebies, visit:



7.) Feature Article


You Need Major Exposure But You Don’t Need Major
Media to Get It

By: Joshua Steimle
Copyright 2016

Getting a major publication to mention or feature your
business can generate traffic for your website, signups for
your app, and that other thing some entrepreneurs care
about–sales and revenue. The problem is that getting into
a big-name online magazine can be tough. But what if there
were a way to get all the benefits of that press, without
having spend the time, money, or effort? What if you could
generate traffic and get customers for free, or very
inexpensively, with minimal effort? I’ve done it, and
here’s how you can do it too.

LinkedIn Pulse.

On September 29, 2015 I published the article “How Getting
Fit Saved My Life And My Business” on Forbes. Then I copied
and pasted the exact same text and published it on the
LinkedIn Pulse network. Only contributors can post to
Forbes. Anyone can post to LinkedIn so when I’m posting
there I’m nobody special. Where would you guess the post
got more attention? The latest view counts are Forbes:
2,759 vs. 13,967 for Pulse. I might add there are also 221
comments on Pulse, and not a single comment on Forbes. Does
this mean Pulse will always beat a major publication? No.
In most cases a major publication is going to get more
exposure. The point is that you can get just as many views
of your content on Pulse as I did, and in some cases you’re
going to be doing better on Pulse than if you got that
content in a major publication. Need more proof that you
can get major exposure on Pulse? In November I posted
“Should Women Lean In Or Should We All Lean Back?” on
Pulse, questioning the idea of whether our society needs
women to work more as much as we need men to work less.
That post is now at 73,769 views with 178 comments.

BuzzFeed Community.

Unbeknownst to many, BuzzFeed has a community section where
anyone can set up an account and post. When one of my
agency’s clients Beardbrand rejected a blog post I had
created on the grounds that it involved politicians and
they stay away from anything political (probably a wise
choice), I got their permission to post it as a rejected
marketing idea in BuzzFeed Community and that’s how the
post “What Would The 2016 U.S. Presidential Candidates Look
Like With Beards?” came to be.

Like Pulse, Community posts can also be featured, but I
knew due to the story behind the piece which I included,
linking to our client’s website, this was unlikely to
happen and so instead I spend a token amount, just a few
hundred dollars, on Facebook ads. By using Facebook’s
demographic targeting features I was able to craft an
audience that shared the post and gave it great reach. The
results? 109,000 views within the first 30 days, with a
healthy amount of traffic coming through to our client’s


SlideShare is like YouTube for PowerPoint. Sound exciting?
You might be surprised how much traffic you can generate by
creating a simple slide deck and posting it on the site.
Again, like Pulse and Community, the key (unless you want
to pay to promote your content) is to get featured.
SlideShare uses hand curation to choose which slide decks
get featured, but there are no secrets–they tell exactly
what they’re looking for in a slide deck, of course. But
how easy is it, really? So easy my slide decks have been
featured 7 times in a row, generating over 75,000 views and
thousands of clicks to my website and social shares. My top
performing slide deck “Media Insider Tips: Get Big Press
With Minimal Time,” has been viewed over 17,000 times.

What was my secret sauce? It wasn’t fancy graphics, in fact
my decks are mostly black text on a white background. I
didn’t spend a lot of time on each presentation. I didn’t
even use a unique design each time. What I did do was the

Used a very simple but attractive design that stands out.
Made it drop dead easy based on the intro slide to know
what you’re getting. Included interesting statistics and
charts. Structured my content as actionable tips. Kept my
points very brief and to the point. Once I finished, I
shared like crazy on social media and made sure to tag

Extra benefits.

If the only benefits you received from your efforts were
those I outlined above, that would be enough to justify the
time and effort required to engage in these forms of
content marketing. But producing this content will also
boost your SEO efforts, lead to more marketing
opportunities like speaking gigs, and can even lead to the
major media coverage you’re looking for. So get started by
writing a blog post today, copy it to LinkedIn Pulse (and
Medium, while you’re at it), then turn it into a slide deck
and post it to SlideShare. Within a few hours you can have
valuable content in multiple places generating leads for
you and your business.

Joshua Steimle is a speaker, writer, and CEO of MWI, a digital
marketing agency. Follow him on Twitter


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About Charles & Susan Truett (145 Articles)
We are Charles & Susan Truett from East Tennessee in The Smoky Mountains. We have been online marketers for about ten years. We like connecting and helping folks so feel free to connect with us. Thank you for visiting.

2 Comments on Partners in Success Ezine – 5/11/16

  1. John Corcoran // June 26, 2016 at 12:18 am // Reply

    Hi Charles and Susan.
    Thanks for your Ezine. I love your no nonsense, plain speaking approach to communication. I guess that’s what attracted me in the first place. I joined your program and took advantage of your special of $99 for lifetime leads. The problem is at 74yo. I don’t know how to drive the website; or where to access the leads to put them to work. Can you please help? Thanks

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