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The Key Ingredients for Internet Success

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Partners In Success Ezine – Issue 28

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1.) Quote of the Week
2.) From the Editor
3.) Success Tip of the Week
4.) Charles & Susan Recommend
5.) Feature Article – The Key Ingredients for Internet
6.) Ask Susan
7.) Bonus Goodies
1.) Quote of the Week

“The man who believes he can do something is probably right, and so is the man who believes he can’t.”

– Unknown
2.) From the Editor



Greetings! We hope you’ve had a good week. We certainly
have. The weather here in Smoky Mountains in East Tennessee
is absolutely beautiful and fall is in the air!

We are now using our wonderful new DSL connection which we
had installed last week. We had been using a dial-up
connection ever since we started online several years ago.
We can hardly believe how much faster the DSL is.

We need your help! Each and every week we strive to provide
you with an informative Ezine full of information that will
be helpful to you as you build your online business. We’d
like to have your input regarding upcoming issues.

What topics would you like to see covered?

What areas are you struggling in and what frustrates you?
Please take a moment to send your ideas and input here:

Send your thoughts and ideas here

Have a great week and may your business continue to grow and prosper!

Partners in Success,
Charles & Susan Truett, Editors
3.) Success Tip of the Week

“The most valuable skill you can have in today’s world… if you want to become independently wealthy… is the ability to write a great sales letter.”
Gary Halbert, World-wide famous copywriter

An excellent resource for learning how YOU can create million dollar sales letters!

Check it out here:


4.) Charles & Susan Recommend

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5.) Feature Article – The Key Ingredients for Internet

The Key Ingredients for Internet Success
by Shelley Lowery
The Internet has opened a whole New World of opportunity
for even the smallest home-based business owner.

There are countless numbers of new self-made millionaires
that achieved their newfound success on the Internet.

These new millionaires are no different from you and I.
They started their Internet businesses from the ground up,
found a niche and built their success one day at a time.

“Can I really make money on the Internet?” The fact of the
matter is that you really can make money on the Internet
–a lot of money. You simply must take the necessary steps
to make it happen. You must have a sincere desire to
succeed and the attitude for success.

If you are sincerely passionate about your success, you
will succeed — it’s that simple.

The true secret to creating a successful Internet business,
is pure determination. Most people fail just at the moment
they are about to succeed. Why? — Because they give up.
They lack the true passion that it takes to succeed. As
long as you keep trying, you’ll never fail.

Below, is list of what I feel are the most important
ingredients for Internet success:

Sincere Passion

In order to be successful, you must be completely
passionate about your business and your success. If you
don’t have a “sincere” passion, you won’t have the
necessary personal drive that it takes to succeed.

Your Own Domain (

Businesses hosted on a free server are not taken seriously
and are generally considered to be unprofessional. If a
company doesn’t care enough about its business to get its
own domain name, potential customers may not feel
comfortable doing business with them. A company with its
own domain name and a professional looking website will
have a much higher rate of success when compared with most
business sites hosted on free servers.

Professional Website

Your website is a direct reflection of you and your
business. Creating a professional website designed to sell
will take a great deal of time and effort, as there is much
more to take into consideration than design. You must look
at a much broader picture and specifically design your
website to sell.

Quality Content

In order to create a steady stream of traffic to your
website, you must give your visitors a reason to visit and
continue to visit in the future. You must provide your
visitors with fresh content on a continual basis.

Targeted Traffic

No matter how great your website is, unless you’re
receiving quality, targeted traffic, it will be useless.
Your website may receive hundreds of visitors each day.
However, if they aren’t interested in the products or
services you’re offering, your web traffic won’t mean a
thing. You must drive a continuous stream of targeted
traffic to your website.

Opt-in List (Ezine)

Having your own publication is an absolute essential part
of your success. They not only provide you with a direct
line of communication with potential customers and enable
you to promote your products or services, but they also
build credibility.

Your Own In-Demand Product

Although marketing affiliate programs can provide you with
a nice income, true Internet profits come from marketing
your own in-demand product.

Killer Sales Copy

Your words are the entire foundation of your business. Your
product, website and marketing strategies all depend upon
your words. You must learn how to write persuasive words
specifically written for your targeted customer. You must
feel your customers needs and write your copy with passion,
excitement and benefit.

Killer Marketing Strategy

Developing a successful marketing strategy is an essential
part of your online success. In order to succeed, you must
develop and implement a strategic plan that includes all of
the following:

• A great product

• A website specifically designed to sell

• A killer marketing strategy

Each step plays an important role in your overall strategy
and must be developed to its fullest potential. If even one
step fails, your chances of success will be minimal.

Instant Product Delivery (downloadable, instant access,

Internet users are starving for information, as that is
what the Internet is all about. They have a sincere desire
to learn and want the information they desire right now.

The best products to sell on the Internet are those that
can be instantly delivered over the Internet.

Accept Credit Cards

If you’re doing business on the Internet, accepting credit
cards is an absolute must. You must provide your visitors
with an easy online ordering process and the ability to pay
for their order right online.


As an Internet entrepreneur, it is your personal
responsibility to ensure that your visitors feel very
comfortable with you and your website. In order to gain
your visitors’ trust and confidence, you must build your

Your attitude is the MOST important factor in determining
your success. You MUST think positively and be willing to
tackle any obstacle that comes along. The fact is, you CAN
do whatever you put your mind to. You simply have to
believe you can and believe in yourself above all else.

Copyright © Shelley Lowery

About the Author:

Shelley Lowery is the author of the acclaimed web design
course, Web Design Mastery.

Visit to sign up for a complimentary subscription

to Etips and receive a copy of the acclaimed ebook
6.) Ask Susan

This week’s Question was submitted by:
Deborah Reid

Q. Do you have a script I can use on my website to keep hackers from taking software when they’ve not paid for it?

A. Deborah, the best way to go about this is to “encrypt” the source code on the page(s) that contain links to downloads or thank you pages. This scrambles the code so that thieves are unable to read it. We have used a program called HTML Code Guard on our sites and it works pretty well. We’ve added the software to the Fre~ebies page at the Partners in Success site. You can grab it here:

Also check out Webmaster Toolkit, Black Label 2 which contains numerous scripts for hiding your source code. You’ll find it on the freebies page as well.

Do you have any questions about home business opportunities, marketing methods, or anything about business in general? We will pick one question per week and add it right here in this newsletter for everyone to benefit from!
To Submit your Question to Susan, visit:


7.) Bonus Goodies

Use this great software to create all kinds of buttons for your website. This is the software we used to create the menu buttons on the Partners in Success Site! Download it fr~e here:


P.S. Do you want to see how we made $14,000.00 Dollars In One Month?
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About Charles & Susan Truett (145 Articles)
We are Charles & Susan Truett from East Tennessee in The Smoky Mountains. We have been online marketers for about ten years. We like connecting and helping folks so feel free to connect with us. Thank you for visiting.

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