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Feature Article – The Curse Of The Easy Way.

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Partners In Success Ezine – Issue 26

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1. Quote of the Week
2. From the Editor
3. Success Tip of the Week!
4. Feature Article – The Curse Of The Easy Way.
5. Charles & Susan Recommend!
6. Ask Susan!
7. Bonus Goodies

1. Quote of the Week

“The future belongs to those who believe in the beauty of
their dreams.”

– Eleanor Roosevelt

2. From the Editor


Greetings! We hope your week went well. Ours has been good
but busy as ever. As the end of summer approaches, we’re
already looking forward to Fall…our favorite season:)
Cool, crisp air, Halloween candy, the leaves turning
colors, the World Series, no more tourist traffic in Myrtle
Beach… what could be better?

We’ve been busy this week working on two new projects. One
is nearing completion and we think you’re going to love it.
You’ll be the first to know about it when it’s ready!

In this issue, we have an article about “Problems” and how
to avoid the “easy way out” curse. You’ll find
inspirational quotes throughout the article and we think
you’ll enjoy it. Also in this issue, how you can create
your own software product, our success tip of the week , a
fabulous bonus goodie and more!

If you have a topic you’d like to see covered in this
Ezine, let us know! We welcome your suggestions and input.
Just shoot us an email:

Have a great week and may your business continue to grow
and prosper!

Partners in Success,
Charles & Susan Truett

3. Success Tip of the Week.

Bad or Broken Links? A sure way to lose customers!

How often have you been to a web page that has links that
take you to pages that don’t exist. Maybe images that nerve
load because they are not coded correctly? This can be the
kiss of death to a business web site. It instantly ruins
your credibility. I’ve even seen web sites of so called web
site designers where half the images won’t even load. Make
sure you verify all your links and look at every page of
your site before you upload it.

4. Feature Article – The Curse Of The Easy Way

The Curse Of The Easy Way
Written by: Kent Butler

Got problems? Me, too. We all have problems. If you wake up
one morning with no problems, don’t move. You’re dead.

The danger is not that you won’t be able to solve your
problem. It is in how you go about it and what you’re
willing to accept as the answer.

“For every human problem, there is a neat, simple solution;
and it is always wrong.” H. L. Mencken, Mencken’s Metalaw

That neat, simple, and wrong answer is usually the easiest.
The easy way often strikes us early in the process, just
about when we’re worked up enough to shout “Hallelujah!”
and accept it with considerable relief.

Congratulations. Your problem just got worse.

Taking the easy way is almost always wrong. It doesn’t look
that way at the time, of course, but that’s part of the
trap. You’ll soon discover it was the wrong way to go, and
you have to recover from the additional mistakes(s) just to
get back to zero.

The easy way is seductive, reassuring, comforting.

Before you can truly solve a problem, you have to
understand it – and that takes some thought.

“All the problems of the world could be settled easily if
men were only willing to think. The trouble is that men
very often resort to all sorts of devices in order not to
think, because thinking is such hard work.” Thomas J.
Watson (IBM Founder)

When you analyze the problem, break it down into its parts,
it won’t look so formidable. Might even turn out to be a
paper tiger.

A mile-a-day runner might get invited to run a marathon,
but the mere thought of it makes him ill. “Good grief!”, he
thinks, “I just run a mile a day, I could never run 26

But, breaking it down to its parts, he can attack the
problem a piece at a time. Next week he works up to two
miles a day, then three, soon he’s at five miles every day.
“I never thought I could run five miles a day…” he’s
amazed and enthused by his progress.

“A positive attitude may not solve all your problems, but
it will annoy enough people to make it worth the effort.”
Herm Albright (1876 – 1944)

The runner continues to extend his range and build his
endurance. Within a few months, he can run 26 miles in one
stretch. “Wow! Amazing!” he cries. Now he can work on
improving his time, another part of the original problem.

He turned his problem into an opportunity and ended up
achieving something he never figured he could do.

“Problems are only opportunities in work clothes.” Henry J.
Kaiser (1882 – 1967)

That runner is no different than you. Break your problems
down into the smallest parts you can, and solve them one at
a time. Soon, you’ll have the whole thing wrapped up.

Easy? Not necessarily, but lots easier than tackling the
whole thing at once. And yet, it’s not “the easy way”,
because it requires work: thinking, planning, competent
execution of your plan, and a positive attitude. That
includes enthusiasm.

“Nothing great was ever achieved without enthusiasm.” Ralph
Waldo Emerson

Kent Butler is an entrepreneur, a writer, and the editor
(known as The Nitpicker) of iCop’s Internet Marketing Trade
Journal. He’s also a word buff and has a unique service
offering custom-made, personalized word puzzles for all
occasions. Check it out at
© 2004 Kent Butler – All Rights Reserved

5. Charles & Susan Recommend!

Make Your Own Software!

With the endless supply of “marketing how to” information
available on the net, it’s really refreshing when something
practical and useable comes along.

Rather than being told “how” to do it, we want something
that will “do” it for us!

“Make Your Own Software” is just that. Create your Create
Your Own Software Program in 30 Minutes or less with this

6. Ask Susan! –

This week’s Question was submitted by:
Audrey Wallace

Q. I’ve been reading quite a bit about reciprocal links and
how they can increase traffic to my website and improve my
search engine listings. I’m finding it all quite confusing.
Can you tell me how I go about adding a Links Directory to
my site?

A. Audrey, great minds think alike! We have been working on a
Partner Links Directory for the Partners in Success Site so
your timing in asking this question is perfect. Setting up
a links directory on your website and “trading links” with
other website owners will increase your traffic AND improve
your search engine listings. The key is to link with other
sites that compliment your website and are relative to your
site’s content.

Do you have any questions about home business
opportunities, marketing methods, or anything about
business in general? We will pick one question per week and
add it right here in this newsletter for everyone to
benefit from!
To Submit your Question to Susan, visit:

7. Bonus Goodies!

Evaluate the keywords used in your website and instantly
compare them to keywords in websites that have GREAT search
engine rankings!

Download your Bonus Goodie – Keyword Coach here:

P.S. Do you want to see how we made $14,000.00 Dollars In One Month?
Click Here For All The Info!

About Charles & Susan Truett (145 Articles)
We are Charles & Susan Truett from East Tennessee in The Smoky Mountains. We have been online marketers for about ten years. We like connecting and helping folks so feel free to connect with us. Thank you for visiting.

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