Partners In Success Ezine – Issue 48
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IN THIS ISSUE:
1.) Quote of the Week
2.) From the Editor
3.) Success Tip of the Week – 50 Most Powerful Words To
Increase Your Ad’s Pulling Power
4.) Charles & Susan Recommend
5.) Feature Article – To Blog or Not to Blog: Are Blogs Becoming More Popular than Forums, Newsletters and E-zines?
6.) Bonus Goodies – CSV Database Lead Manager
1.) Quote of the Week
“Ability is what you’re capable of doing. Motivation
determines what you do. Attitude determines how well you do
– Lou Holtz
2.) From the Editor
We’ve been very busy since our last issue spending a great
deal of time on enhancements to the Partners in Success
website. If you haven’t visited lately, please stop by and
see what’s new!
In this issue, we’ve got a great article about “blogging”.
If you’re confused about exactly what blogging is or
wondering if it’s something you should do to enhance your
business, you’ll love this article. We’ve also got great
success tips, bonus goodies.
Enjoy this issue and may your business continue to grow and
Partners in Success,
Charles & Susan Truett, Editors
3.) Success Tip of the Week
50 Most Powerful Words To Increase Your Ad’s Pulling Power
Below are listed the 50 most often used key words, as
selected by professional copywriters. For best results, try
to use one or two of these words in the Lead or Headline.
But don’t overuse them.
Absolutely , Profitable , Amazing , Proven , Bargain ,
Quality , Big , Reduced , Complete , Remarkable ,
Confidential , Reliable , Excellent , Reveal , Exciting ,
Revolutionary , Free , Secrets , Genuine , Sensational ,
Gift , Special , Gigantic , Sturdy , Greatest , Wonderful ,
Guaranteed , Successful , Huge , Superior , Interesting ,
Surprise , Largest , Terrific , Latest , Tested , Magic ,
Tremendous , Miracle , Unconditional , Outstanding ,
Unlimited , Popular , Unusual , Powerful , Useful ,
Practical , Valuable, Professional, Wealth
4.) Charles & Susan Recommend
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5.) Feature Article
To Blog or Not to Blog: Are Blogs Becoming More Popular
than Forums, Newsletters and E-zines?
by: Vishal P. Rao
Blogging is hot, and seems to be becoming hotter each
month. Although blogging originally was dismissed, by many
successful publishers and other online “gurus”, the truth
is that now, a few years after the “blogging trend” began,
there are actually more blogs and more bloggers online than
ever before. Blogging, obviously, is “here to stay”!
Actually first documented in 1997, Web logs initially used
the abbreviated version: wee-blog, with a Web log editor
referred to as a blogger. Since then, all types of Web logs
(blogs) and blogging software have emerged, giving rise to
this lucrative and dynamic market.
Now, everything from advertising blogs to zoology blogs
exist, with every topic in between apparent online.
Political blogs are rampant, and groups of bloggers across
the globe post regularly on every topic imaginable.
What does a blog supply that an e-zine, newsletter, or
forum might not? What has skyrocketed the popularity of the
blog over the past several years?
The answers are really quite simple:
1. Blogs are more highly interactive. Posters get to see
the results of a post immediately, as the post appears
simultaneously after posting. Posters also don’t have the
usual moderation that appears in forums, where posts may be
deleted without warning. Usually, in blogs, more freedom is
given, and posts are usually accepted no matter what the
content, or the topic.
E-zines and newsletters, with their one sided presentation
of views, have decreased in popularity with the increase of
the popularity of blogs.
2. Blogs are easy to maintain and easy to start. The sheer
volume of choices is staggering! Everything from “blogging
software” to “blogging services” are available, and even a
novice blogger will find blogging quick and easy to do.
3. Blogs are “Search Engine Friendly Food”. Search Engines
love blogs, because of the constantly changing content that
appears daily. Search Engines are constantly “searching”
for new content, and blogs meet this requirement
4. Blogs are actually a lot of fun! The entertainment
aspects of a blog cannot be dismissed. A great deal of
“voyeurism” exists on blogs, where other bloggers
continually monitor discussions, both pro and con
concerning an issue. Discussions on blogs can be “heated”
and interesting, with much repartee occurring daily! Blogs
are a rousing form of media, indeed, with many bloggers
returning repeatedly throughout a day to view new posts.
For a view into popular blogs of many categories, just
5. Many blogs are capable of syndication. Syndication is a
great way to ensure that your writing and your views are
exposed to as much of the general public as possible.
Syndication is many times included in blogging services
now, and this has drawn individuals to the art of blogging
For an example of a blog service that features syndication,
please visit: http://www.typepad.com
6. There are no lists to maintain, or spam filters to worry
about with blogs. This is one reason why so many writers
and publishers have turned to blogs. E-mail delivery of
newsletters and e-zines has become difficult over the past
few years, with the advent of spam filters. Blogs are not
delivered, and therefore, no methods of defeating filters
are needed, and no “non-deliverables” occur, which has been
the bane of writers and publishers prior to this.
A good blogging software exists at:
7. Blogs are economical. Since no lists are maintained,
there are no list server costs. Blogging software and
blogging services are also very reasonably priced, giving
good value for the money spent monthly consistently. Some
blogging services charge others to “read”, while others
charge writers to “write”, but overall the monthly charges
are rather minimal either way.
8. Blogs are educational. There are such a variety of
informative and educational blogs available now, that a
search for any subject usually turns up hundreds of
offerings. Differing points of view on all subjects are
offered routinely, giving a reader or poster an “insight”
into the hearts and minds of other bloggers.
Blogs also, to be successful, however, need to contain the
same elements of a popular newsletter or e-zine:
A. Compelling, well-written content. No one, either online
or offline wants to read materials that are poorly written
or difficult or boring to read.
B. Updated material. Just as in newsletters or e-zines, if
material is not updated continually, then the audience
C. Rousing topics. Topics of interest to a wide range of
readers succeed more than topics that appeal to very few,
or are rather dull topics.
D. A nice layout and visual appeal. A blog is akin to a Web
site for written materials, and just like in the design of
a Web site, every care should be made to have the blog be
visually appealing and friendly to visitors.
Newsletters, e-zines and forums, of course, will remain.
But as you can clearly see, blogging, bloggers, and blogs
themselves, have definitely added to the “online
experience” and will possibly (and hopefully) be around for
About The Author
Vishal P. Rao is the owner of
http://www.home-based-business-opportunities.com – One of
Internet’s leading website dedicated to starting, managing
and marketing a home based business.
6.) Bonus Goodies
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