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7 Tips for Online Marketing on a Tight Budget

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Partners In Success Ezine
Wednesday, January 7, 2015

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1.) Quote of the Month

2.) From the Editor

3.) Success Tip of the Month

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6.) Feature Article – 7 Tips for Online Marketing
on a Tight Budget

7.) Advertiser’s Corner

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1.) Quote of the Month

When one door of happiness closes, another opens, but often
we look so long at the closed door that we do not see the
one that has been opened for us.

Helen Keller


2.) From the Editor

Greetings & Welcome to all of our new Subscribers.
We want to wish all of you a Happy New Year. We
hope that 2015 brings you much happiness and success
in your online business.

We had a good Christmas and New Year’s. It is always
sad to see the Holidays end as they are always
such bright and happy times.

Anyway… we We hope you enjoy today’s issue of
The Partners in Success Ezine. We’ve got lots
of great info for you along with our guest author,
Ilya Pozin who discusses “7 Tips for Online Marketing
on a Tight Budget” in today’s Feature Article.
And aren’t we ALL on a tight budget!

Until next time, may your business continue to
grow and prosper.

Partners in Success,
Charles & Susan Truett, Editors

P.S. There is NEW content at the Partners in Success
Website. Visit Today at:


3.) Success Tip of the Month

Use content to get repeat visitors to your site, not
flashiness. Rich media, such as flashy graphics and audio,
may impress your visitors the first time they see your
site, but they are unlikely to come back for it (or
recommend your site to others because of it). If repeat
visitors (meaning potential customers) are your goal, you
are much more likely to get them to return if your site
offers content that they find valuable (and with any luck,


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6.) Feature Article


7 Tips for Online Marketing on a Tight Budget
By: Ilya Pozin

The World Wide Web is a tool with endless limits. Creating
and maintaining a business presence online is more
practical than ever before. In fact, online companies are
popping up out of the woodworks. However, I can vouch that
sustaining a successful online business is easier said than

With the immense amount of information on the Internet and
users largely having the control to view exactly what they
want, getting your product in front of potential customers
can be challenging to say the least. Over the years, I’ve
learned a lot about what works (and what fails terribly)
when it comes to marketing online. Today, times are tough.
Most companies have little room left in their tight budget
when it comes to marketing. Here are 7 tips to follow to
develop a successful online marketing strategy on your
startups limited budget.

Know your market.

Your marketing strategy will never be successful if you do
not have a clearly defined audience. Before you spend a
dime on marketing, figure out your target market first.
There’s no need to pay top dollar to hire a fancy market
research firm. If you know your product, you should be able
to figure out your market yourself. For example, who will
be most interested in your product? Men or women? What is
their age group? What are your customer’s interests? What
is their likely financial situation?

Once you have a thorough profile of your customer,
determining how and where to reach them is much easier.
This step may take awhile, and that’s OK. If you start
marketing before you have a clear customer profile though,
you will likely be wasting your dollars in places that will
never reach your customer. Just because Pinterest is
growing rapidly, doesn’t mean your audience is the one
making it grow.

Set and reset goals.

Determine what you are looking to gain from online
marketing. Increased awareness? Increased revenue? You will
probably have multiple goals, but keep track of what they
are so you can measure your success. When you reach your
initial goals, set new goals so your company can continue
to improve.

Set a budget.

Now that you know who your target market is and have set
goals, plan your budget accordingly. The good thing about
online marketing is that you can be successful even when on
a tight budget. A lot of platforms are available at no
charge. However, sticking solely with free forms of online
marketing might not be the best strategy for your company.
Carefully determine what outlets are most necessary for
your product and be willing to spend some money to get

Brand yourself.

Set yourself apart from the competition. There are
thousands of companies trying to sell products on the
Internet. Thus, you need to make your brand unforgettable.
This begins with your website. Your domain name should be
your company’s name if at all possible. If there are other
companies online with names similar to yours, you may even
want to consider changing your name to one that will not be
easily confused with another product. Acquiring a domain
name has a fee involved, but using a hosting service is
very affordable even for the smallest budgets.

The way you want your brand to be viewed by customers is
really up to you. But once you figure it out be consistent
and stick with it. Having a professional website and a
strong social media presence is important here, but you
should also take the time to interact with potential
customers and build relationships with them. The main cost
involved in this step is just the man hours put into the
process, which will drastically be reduced when you’ve
established your brand.

Search engine optimization.

When someone enters a search query into a search engine
about something relevant to your company, obviously you
want to be one of the first results displayed. So how do
you make this happen? Essentially, you need to make your
website more appealing to search engines. Do this by using
keywords that are commonly searched, backlinking your site,
customizing the headline and description, etc.

SEO can admittedly be a complicated and time consuming
process, however the time needs to be spent here to ensure
your website is getting found. Your best bet is usually
going to be spending a bit more of your budget and hiring
the right people to do the proper research. At Ciplex, we
stress the importance of not including keywords to simply
rank your site, but using the terms your audience is
looking for. That is what will get you the highest
conversion rates.


The more content on your site, the more opportunities there
are for search engines to pick it up. Blogging can be a
great (and free!) way to generate leads and links into your
site. But don’t just be producing content to produce
content. Write quality blog posts that will engage the
readers. Guest blogging on more established blogs is
another way to get more traffic to your own site.

Social media.

Don’t just sign up for these services and then forget about
them. Start being active on social media. These sites
should be used to promote your blog posts and communicate
with customers. However, most people don’t follow companies
on social media unless the company gives them a reason to.
So, of course, give them a reason!

About the Author:

Ilya Pozin is the Founder of online video entertainment
platform Pluto TV, social greeting card company Open Me,
and digital marketing agency Ciplex. Writer for Forbes,
Inc., and LinkedIn. Follow him on Twitter @ilyaNeverSleeps
Contact Ilya Pozin The author is a Forbes contributor. The
opinions expressed are those of the writer.


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About Charles & Susan Truett (145 Articles)
We are Charles & Susan Truett from East Tennessee in The Smoky Mountains. We have been online marketers for about ten years. We like connecting and helping folks so feel free to connect with us. Thank you for visiting.

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