We describe perpetual marketing as
a large number of people promoting one web site so they can all
receive the traffic generated by each other.
For example, you decide to create a
free ebook that you will give away to your web site visitors.
You ask a large number of e-zine owners to give away
in exchange for their ad in the ebook. You can
just ask them to link
directly to your web site when they promote the ebook. You,
of course, will have one of your own ads on that web page.
Let's say you get 8 out of 20 e-zine
owners that agree to giveaway the ebook. The 8 e-zines total
subscriber base is 75,000.
Now, you can ask more e-zine owners
if they would like to promote the ebook in exchange for an ad
inside the ebook. This time you can say, you already
have 8 e-zines already promoting the ebook with a
subscriber base of 75,000.
The next group of e-zine owners you
ask will be more tempted to promote your ebook because there is
chance they will receive a lot of traffic from
the deal. It's win/win
Do you understand the power of
You could have 20 or 30 e-zines
promoting your web site at no-cost, very quickly! You could create
a new, free ebook every month and repeat the process.
This isn't the only
way to use perpetual marketing. You don't just have to
contact e-zine publishers you could do the same with web site owners. You
a monthly visitor total as motivation.
It doesn't have to be just an ebook
either. It could be a contest you're holding on your web site. You
the other web site's ads on the contest page in
exchange for them
promoting the contest.
These are only a few ways to use
You could use your own imagination
to create new ways to use perpetual marketing that will
increase your traffic and sales.
Charles & Susan Truett are full-time Internet Marketers
who successfully built an online
business and now work full-time from the comfort of their
home. Find out their Secrets to Success by subscribing to
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