A lot of online based businesses forget about offline
advertising. It is important to combine offline
and online advertising together in your
marketingcampaign. You can market offline more effectively by
targeting people that actually have
access to the internet. In all your
advertising you want to include your web site address, e-mail or autoresponder addresses, and the
e-mail address to subscribe to your e-zine.
Below are 10 offline marketing ideas:
-Place classified or full page ads in print publications.
The print publications should be computer or
-Post flyers in stores. They could be computer stores,
software stores, libraries etc.
-Buy mailing lists and send direct mail. You should
make sure that all the people on the mailing list are internet users.
-Buy commercial time on T.V. They can be during
shows that are targeted toward internet users.
-Pass out your CD-ROM or diskette business cards at
special events. It could be at trade shows, seminars, fairs, etc.
-Set up a deal with another business that targets internet
users. Pay the business to insert your business
ads in their product packages.
-Hold a free offline class and teach people how to use
their computer or how to use the internet. You
could have your web site on display as
-Do co-op mailings with other businesses. They should
also be targeting people with internet access.
-Give away free mouse pads. Put your advertising on
the mouse pads and give them away at computer or internet events.
-Advertise in card decks. The card deck you advertise
in should be targeted toward internet users.
You would also want to target your offline advertising
to groups of people that will actually be
interested in your product or service.
If you're selling business books, you
will want to market to business owners. In conclusion, if you have a business that's only based
online, you don't want to market to people that
don't have access to the internet.
Charles & Susan Truett are full-time successful online
marketers. Find out their secrets for success at their
free Marketing Support website: https://www.partnersinsuccess.net
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