Partners In Success Ezine – Issue 14
May 17, 2004
IN THIS ISSUE:
1. Quote of the Week
2. From the Editor
3. Feature Article – How To Double Your Online Income In 72 Hours At No Cost
4. Bonus Goodies
1. Quote of the Week
“A man is not finished when he’s defeated; he’s finished
when he quits.” – Richard M. Nixon
2. From the Editor
Greetings from sunny South Carolina! Was your week as busy
as ours was? We had quite a hectic week as we changed all
of our websites over to a new dedicated server. It was
quite a learning experience but all is good now!
We’ve got a full issue today. You won’t want to miss our
feature article by our good friend, Willie Crawford. Good
stuff. We’ve also got a couple of recommended opportunities
you don’t want to miss and as always, an exciting bonus
goodie for you. Be sure to watch upcoming issues of the
Partners in Success Ezine for an exciting announcement.
You’ll be the first to hear about it!
On a personal note, we’re getting ready for a much needed
long weekend away. We’re headed to Charlotte, NC on
Thursday for the Sprint All-Star Race. It’s become an
annual tradition in our family that we look forward to
every year. Any Nascar fans out there? If you’ve never been
to a Nascar race, give it a try! You’ll love it and you
won’t BELIEVE how fast those cars really go!
Have a great week and may your business prosper!
Partners in Success,
Charles & Susan Truett
Editors, Partners in Success Ezine
4. Feature Article – How To Double Your Online Income In 72
Hours At No Cost
How To Double Your Online Income In 72 Hours At No Cost
Copyright 2004 by Willie Crawford
Would you like to know how to double your online income in
just 72 hours at no additional cost? If you wouldn’t, I
can’t understand why… especially since it’s so easy.
Here’s how you literally DOUBLE the income generated from
your websites and emails in 72 hours. Revise your ad copy.
It really is that simple. If you’re getting even a
trickling of visitors or subscribers, and you can increase
your conversion rates by 3-5%, then you can often literally
DOULBLE your bottom line.
You will often see the results of these changes… if you
track them closely… in as little a 72 hours.
You’ve heard a hundred times that the headline is the
single most important element in your copy. The reason
is… because if the headline doesn’t grab them and pull
them in, you can’t communicate with them. That includes the
headlines for you emails which is really the subject line.
How do you come up with headlines that grab your readers
and pull them further into the page. You talk about
specific benefits (derived from product features) that THEY
care about. You tell them how to avoid pain and increase
pleasure using your products.
But how do you know what specific benefits they care about?
Your customers tell you!
They tell you in the testimonials that they send you.
They tell you in the questions they ask about the product.
They tell you in the testimonials they provide your
They tell you in the discussions that they have in online
forums and discussion lists.
They tell you in the feedback that they provide you through
your feedback forms. You do ask for feedback after making a
sale don’t you? Some people even ask for feedback when they
don’t make a sale. There’s software mentioned in the fre-e
report I’ll tell you about later that automates this
feedback collection process.
All you really have to do is listen… and emphasize those
things they are telling you that they care about … in
your copy. It really is that simple.
One way to do this is to make a list of all of your
products features. Then translate those features into
benefits. How will each feature make your prospects’ lives
better? Use these facts, to generate as many benefits
filled headlines as you can.
Next you begin testing to see which headline works best for
you. Begin with the headlines that incorporate the things
they’ve already told you that they care about. I’d begin
with the benefit that was mentioned most often in the
Monitor the different results you get from each headline.
Split-testing software is probably the best way to do this.
If you have enough traffic, you will often see a big
difference in only 2-3 days. If you don’t have sufficient
traffic, it will take a little long, or you can boost your
traffic using a pay per clicks campaign.
You hear over… and over… and over again, test different
headlines. Yet very few people do it. If you’re not exactly
sure how to monitor changes in conversion rates that your
different headlines make, grab a complimentary copy of a 30
page report on the topic from me at:
explains things very clearly. This report is an
introductory version of a larger book on the topic.
Probably the most important thing that you can do today is
spend a few hours working on your headlines. It literally
can increase your bottom line by as much as 1000%. It’s one
of those things that YOU know that you need to do. If you
don’t constantly test new headlines, your marketing results
most likely will not improve. Get started now. I’m going to
Willie Crawford has been teaching others how to build an
on-line business since late 1996. Frequently featured in
radio, magazine and newspaper articles and interviews,
Willie teaches the average guy what the top marketers are
doing but seldom talking about. For example, Willie
demonstrates the power of automated residual income through
his system at:
4. Bonus Goodies!
For those of you who missed it the last time, this is
an excellent resource and a timeless classic now in
e-book format! “Think and Grow Rich” by Napolean Hill
Download it here:
Enjoy!P.S. Do you want to see how we made $14,000.00 Dollars In One Month?
Click Here For All The Info!