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Make Money At Home! Money Making Internet Business Opportunities Online
Partners In Success Ezine
Wednesday, August 13, 2008
IN THIS ISSUE:
1.) Quote of the Week
2.) From the Editor
3.) Success Tip of the Month
4.) Charles & Susan Recommend - $3,000.00 In Just A Day -
NO JOKE!
5.) Feature Article - The 7 Components Of Effective Website
Design And Marketing
6.) Bonus Goodie - "Beyond the Newbie"
7.) Power Word of the Month
8.) Advertiser's Corner
9.) Advertising Rates
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1.) Quote of the Month
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"Do what you love and the necessary resources will follow."
- Peter McWilliams
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2.) From the Editor
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Hi!
Greetings & Welcome to all of our new Subscribers! In
today's Issue of The Partners in Success Ezine, our guest
author, Chris Swemba, discusses The 7 Components Of
Effective Website Design And Marketing. We also have a
great bonus goodie today which should be very helpful to
any "newbies" out there.
Be sure to check out this program we recently found under
our "Recommendation" in today's Issue.
We hope you enjoy the Ezine and until next time...may your
business continue to grow and prosper.
Partners in Success,
Charles & Susan Truett, Editors
P.S. There is NEW content at the Partners in Success
Website. Visit Today! http://tinyurl.com/bykh2
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3.) Success Tip of the Month
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When sending out a mailing to your opt-in list, the subject
of your email is the most important part of your message.
Your subject should be short and written as a powerful
headline to intrigue your readers. Just because they
subscribe, doesn't mean they'll actually open your message.
Today's tip is courtesy of Shelley Lowery of
http://www.webdesignmastery.com
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4.) Charles & Susan Recommend
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$3,000.00 In Just A Day - NO JOKE!
This is a nice little moneymaker. Easy setup and excellent
training! It is a one time payment with no monthly fees and
you are paid directly to you beginning with your first
sale. No passing up sales!
http://www.goldbar.net/go.php?id=8682&c=2567&ac=link
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5.) Feature Article
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The 7 Components Of Effective Website Design And Marketing
By Chris Swemba Copyright © 2008
1. Target Audience: (Who Buys From You?) The foundation of
effective web marketing is the 'who.' Determining your
target audience, their needs, wants, level of knowledge,
goals, etc., is critical to creating a website that will be
effective at either lead generation or e-commerce.
2. Core Message: (What Exactly do You Offer?) Flowing
directly from who you want to target, is the question of
what you want to say to them. Your core message delivers
your value proposition in a clear and compelling way. Your
core message is not a mission statement, or an executive
summary of your strategic plan. Your core message is
essentially a list of the reasons that people do business
with you - written from their perspective.
3. Site Structure: (Is it Easy to Navigate?) Many websites
are little more than on-line brochures. Visitors are free to
click between this page and that, reading a little here and
a little there. The result is that a site visitor develops
very little emotional attachment, and the 'back button' is
increasingly enticing. Sales people intuitively understand
that their message must be delivered in the right sequence -
A, B, C, then D, which leads to E. A website that is
carefully structured can accomplish this same effect,
building understanding and buy-in, step-by-step. At the end
of that 'presentation' the visitor takes the next step
willingly.
4. Calls to Action: (Ask People to Buy!) Asking a site
visitor to take the next step is the 'call to action.' This
is the "contact us," "join our mailing list," or
"sign up
today" option, which informs the site visitor of the correct
next step. Most people are grateful to be guided through the
process of evaluating a product or service, so if you tell
them that the next step is to sign up for a 30-day trial,
many of them will.
5. Lead Capture: (Get Their Contact Info) Actually capturing
contact (and qualification) information from leads is
relatively easy with today's technology. Some simple web
scripts and an effective 'off the shelf' business database
are all that are needed. Many companies set up automated
responses, saving time and energy, and ensuring that their
sales people spend personal time with only the most
qualified leads.
6. Good Graphic Design: (Makes You Look "Bigger!")
Unfortunately, many companies spend 90% of their web budget
on graphic design, and only 10% on 'the other stuff'.
Graphic design serves two purposes: 1) to establish
credibility, and 2) to entice visitors to read your text.
Credibility is established when a company uses effective
graphic design and 'looks big.' On-line it's hard to tell,
but poor graphic design leads visitors to believe that your
company is small. Once credibility is established, visitors
will spend some time evaluating your specific message.
7. Site Promotion: (How Will You Get Visitors?) Once your
site has been optimized to maximize conversion rates, using
the strategies listed above, site promotion activities
should be used to drive increased traffic onto your site.
Site promotion ranges from listing your website on your
business cards, through expensive and time consuming Search
Engine Optimization strategies to increase your ranking on
sites like Google. The area of site promotion can be a
minefield to those new to web marketing.
Perhaps the 3 most cost effective strategies to investigate
are:
. Email Marketing
. Search engine submission and marketing
. Reciprocal linking
Each of these strategies are relatively inexpensive, and
place your prospect just one-click away from your website
and possibly a sale.
About the Author:
Chris Swemba is the founder and CEO of Kinetica Media, an
internet marketing company that develops and implements
affordable internet marketing and website design services.
Please visit http://www.kineticamedia.com
for more
information on our website design, logo design, email
marketing and search engine marketing services.
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6.) Bonus Goodie
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Today's Bonus Goodie: "Beyond the Newbie"
Are You Ready To Breakthrough The Newbie Trap And Start
Making The Six Figure Income You Expected When You Started?
Learn How To Make Money No Matter How Much Experience You
Have Online!
Includes Resell Rights!
To Download visit:
http://www.partnersinsuccess.net/freebies/8-13-08.html
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7.) Power Word of the Month
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This Month's Power Word:
Perfidious (per-FID-ee-uhs) adj. - treacherous
Example: Oswald's PERFIDIOUS behavior got him in deep
trouble with the law and with his own family.
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8.) Advertiser's Corner
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To place YOUR ad in our Advertiser's Corner, visit
http://www.partnersinsuccess.net/ezineads
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YOUR AD HERE!
http://www.partnersinsuccess.net/ezineads
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YOUR AD HERE!
http://www.partnersinsuccess.net/ezineads
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9.) Advertising Rates
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Solo Ads (1 Issue) $35.00
Your Solo Ad mailed to our Subscriber Base.
Top Sponsor Ads $20.00
Advertiser's Corner Ads $6.00
For further information, visit:
http://www.partnersinsuccess.net/ezineads/
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