Make Money At Home! Money Making Internet Business Opportunities Online

Partners In Success Ezine
Wednesday, October 10, 2007

IN THIS ISSUE:

1.) Quote of the Week

2.) Top Sponsor Ad

3.) From the Editor

4.) Success Tip of the Week

5.) Charles & Susan Recommend

6.) Feature Article - 18 Point Checklist To Improve Your
    Conversions

7.) Bonus Goodies - Web Graphics/Buttons Power Pack

8.) Advertiser's Corner

9.) Advertising Rates


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1.)  Quote of the Week

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"A wise man should have money in his head, but not in his
heart."

      - Jonathon Swift


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2.)  Top Sponsor Ad

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than ever are actually seeing the money. Find out how we
made $23K last month!

http://www.goldbar.net/go.php?id=8682&c=1978&ac=link


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3.)  From the Editor

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Hi!

Welcome to all of our new subscribers!

It has been a while since our last issue, it has been an
incredibly busy summer but we are back on track now!

In this week's edition of The Partners in Success Ezine,
Troy White, of WildWestWealth.com, will provide you with an
18 point checklist to improve your conversions.

We hope you'll enjoy the publication.

Partners in Success,
Charles & Susan Truett, Editors

P.S. There is NEW content at the Partners in Success
Website. Visit Today! http://tinyurl.com/bykh2


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4.)  Success Tip of the Week

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Your web site should be specifically designed to rank high
in the Search Engines. This involves much more than just
including META tags. Your KEYWORDS, TITLE, IMAGE ALT tags,
Text and overall design, all play an important roll in
determining how your web site will rank.

Today's tip is an excerpt from the acclaimed Web Design
Mastery series. http://www.webdesignmastery.com


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5.)  Charles & Susan Recommend

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Applying This 30 Second Change Will Instantly Increase The
Profits Of Any Website... Guaranteed!

Order Now & Get an Instant Upgrade to Master Resale
Rights... Included For A Limited Time!

50% Discount for Our Subscribers, Visit:

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6.)  Feature Article      

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18 Point Checklist To Improve Your Conversions

By Troy White Copyright © 2007

Ahhhh, the promise of a guaranteed winner.

Wouldn't it be nice to know with 100% certainty that your
marketing would bring you maximum return every time you ran
it?

While there is no guaranteed formula that ensures 100%
success in your marketing efforts, there ARE simple steps
you should follow.

Here is a simplified template you can use to evaluate your
ads, sales letters, emails and web pages. This will at
least tell you the areas you can improve on - from there -
the testing of the right message to the right market will
tell you everything else you need to know.

Rank each of the following on a scale of 1 to 10 (1 being
weak in this area - 10 being the strongest possible)

* Headline

Does your headline work to compel readership? Does it share
a startling fact or claim? Does it intrigue you to read
further? Is it newsworthy?

* Headline Design

Reading it out loud, does it flow? Are the line breaks in
the right places?

* Promise/Curiosity

Strong or weak? If you WERE your ideal buyer - which you
usually aren't - would the promise force you to read every
word of your ad? Would it make you get up off the couch to
find your reading glasses to make sure you don't miss
anything? Would you give up watching your favorite tv show
to read the ad?

* Subhead

Does it follow logically from the headline? Does it further
the intrigue to continue reading? Do you use subheads
throughout the body copy as well?

* Opening Paragraph

Does it suck you in to read the first line? The second?
Would it make for a good one-on-one sales script when
standing toe to toe with a prospect?

* Offer

Is it crystal clear what you are offering? Does it tell
them what's in it for them to invest their time reading
your ad or letter?

* Advantages

Do you offer strong benefits? Are there a large number of
them? Are they creative and not obvious to the majority?

* Positive, believable language

Does it read enthusiastically? Is it believable and not
promising something that no sane person who believe?
Positive language?

* Your egometer

Count the mention of `I' versus `You' - if there are more
`I's than `You's then rework it. You should aim for 95%
mention of `You.'

* Readability

Do you use short, simple words and sentences? Are they easy
to read? Could a grade 5 student read your ad without
stumbling? Have you used the Readability score in Microsoft
word to determine what grade level you have written to? Aim
for grade 6 or 7 readability level.

* Structure

Is it pleasing to the eye? Lots of subheads used throughout
the text to break it up?

* Personalized

Could it easily pass for a personal letter from you to
them? Would they believe it is a personal letter? Or does
it look like the typical cold commercial ads you see
everywhere?

* Complimentary grabbers

Do you use photos with captions? Bizarre and unusual
graphics or cartoons? Screen shots? Sidebars with
testimonials or short stories?

* Proof

Do you show ample amounts of proof that you deliver? Use
testimonials with strong benefits they received from using
your product or service? Use their full name with no
initials?

* Close

Do you ask for the order? Do you give them compelling
reasons why they need to order now? Do you compare the
difference you will make in their life if they DO order -
compared to if they DON'T order and their life stays the
same as it was before?

* PS

Is your PS strong enough to compel them to read further if
they scanned straight to the PS? Does it summarize the main
offer and/or announce a surprising new bonus? Could the PS
be used as the text in a small display or classified ad?

* Line length

Do you keep the number of lines per paragraph under 7? Or
do your paragraphs read like a textbook? Keep them short.
Do you mix in one line - even one word paragraphs?

Your total score can be a maximum of 180 points. This is a
guideline to show you simple things you may have missed -
or that could be improved upon before testing your
marketing materials. The higher the number, the more likely
the ad will work.

That said, there is no fail-proof formula to an
advertisement or sales page - it is completely up to your
testing.

If they buy from your offer (assuming you are targeting the
right people) - then you now have a control piece you can
test against and try and improve. If they don't buy from it
- back to the drawing board to find out why.

Hope this helps.

About the Author:

Troy White, The Marketing Results Mentor and Expert
Copywriter helps clients achieve HUGE growth surges in
their business in very short periods of time. If you're an
entrepreneur in need of quick cash flow surges - here is
the quick-hit solution to put money in your bank.. The Wild
West Wealth Summit! Make sure you visit
http://www.WildWestWealth.com or sign up for the Free Cash
Flow Surge Newsletter at http://www.CashFlowSurges.com


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7.)  Bonus Goodies

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Today's Bonus Goodie: Web Graphics/Buttons Power Pack!

The latest graphics collections of payment buttons, arrows,
bullets, guarantee logos, credit card logos, payment
buttons, balloons images, subscribe buttons, etc.

Includes Master Resell Rights.

To Download, visit:

https://www.partnersinsuccess.net/freebies/power-pack.html


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8.) Advertiser's Corner

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To place YOUR ad in our Advertiser's Corner, visit
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9.) Advertising Rates

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Solo Ads (1 Issue) $35.00
Your Solo Ad mailed to our Subscriber Base.

Top Sponsor Ads $20.00

Advertiser's Corner Ads  $6.00

For further information, visit:

https://www.partnersinsuccess.net/ezineads/