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Partners In Success Ezine - Issue 72
Wednesday, February 21, 2007

IN THIS ISSUE:

1.) Quote of the Week

2.) Top Sponsor Ad

3.) From the Editor

4.) Success Tip of the Week - The Power of Testimonials.

5.) Charles & Susan Recommend - Cash in on the You Tube
    Craze!

6.) Feature Article - Advertising In A Nutshell.

7.) Bonus Goodies - 10,000 Words & Phrases That Sell Like
    CRAZY!

8.) Power Word of the Week

9.) Tell A Friend

10.)Advertiser's Corner

11.)Advertising Rates


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1.)  Quote of the Week

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"Energy and persistence conquer all things."

        - Benjamin Franklin


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2.)  Top Sponsor Ad

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Wealth Lives Here! The Only True Way to Fin*ancial Fre*edom
is Leverage Simple Business. Unreal Income. Thousands in
Profit/Sale. Get paid over and over for each sale made for
life. Just by Referring the Customer to the Opportunity!
 
Visit:
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3.)  From the Editor

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Hi!,

Greetings & Welcome to all of our New Subscribers! We hope
you enjoy today's Issue of The PIS Ezine. It's full of
great information to assist you in growing your online
business.

Be sure to pay close attention to todays "Charles & Susan
Recommend". This NEW product is HOT and selling like
hotcakes. Don't miss this!

Until next time, may your business continue to grow &
prosper...

Partners in Success,
Charles & Susan Truett, Editors

P.S. There is NEW content at the Partners in Success
Website. Visit Today!

http://tinyurl.com/bykh2


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4.)  Success Tip of the Week

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THE POWER OF TESTIMONIALS!

To increase your sales, display your testimonials. You must
gain your visitors trust. By displaying customer
testimonials, you are boosting your potential customers
confidence in you and in your product or service.

Today's tip is courtesy of Shelley Lowery of the acclaimed
Web Design Mastery series. http://www.webdesignmastery.com


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5.)  Charles & Susan Recommend

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Cash in on the You Tube Craze!

Let's face it... people are going NUTS over YouTube.com.
Millions of people use the site every single day, and some
of those silly videos get millions of views.

Can you imagine what would happen if one of your websites
got a million views?

BRAND NEW "Tube Traffic" Shows YOU How to Cash in on the
YouTube Craze!

Includes 100% Resell Rights.

30% Discount for PIS Ezine Readers!

Grab it today at:

http://www.goldbar.net/go.php?id=8682&c=1957&ac=link


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6.)  Feature Article      

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Advertising In A Nutshell

By Kurt Mortensen

The bottom line of all advertising efforts is an obvious
one: to attract customers and bolster sales. But often,
small business advertising is wasted on a shotgun approach
that doesn't focus on the company's best prospects: those
who are ready, willing and able to purchase the product or
service. In an attempt to reach "everybody," these
advertisers either miss their true market or spend far more
than necessary to reach it.

Once you've targeted your market and know exactly who and
where your prospects are, it's important to clearly
identify what you want your advertising to accomplish.
Specific advertising objectives include:

. Creating new customers

. Increasing usage

. Increasing order size

. Promoting replacement of functional but outdated products
  with technologically superior ones

. Improving brand name recognition

. Generating customer inquiries

. Creating sales leads through the use of response ads,
  coupons or toll free "800" numbers

. Promoting special events such as sales, business openings
  or the introduction of new products or services

. Enhancing the overall image of the business

Generally, the most effective ads focus on customer needs
or wants and emphasize the most desirable benefits of the
product or service, such as convenience, style or
durability. Other tactics include comparisons with
competitive products, two for one sales, special one day
discounts and offers of free information.

The techniques you choose in your advertising will help
determine the media you select and the exact message you
communicate. One of the best ways to become familiar with
the tactics in your field is to collect your competitors'
advertising materials and use them to stimulate your
thinking.

The most important things to take into consideration in any
ad are the audience and the offer. Who is the ad trying to
reach? If the ad isn't presented to the right audience and
addressed to them in their own language, then it isn't
going to get noticed. And if the offer isn't something that
interests them and gets them excited, then they're not
going to take any action even if they do notice it.

Finally, make it easy for customers to respond to your ad.
Tell them what action to take and include (depending on the
advertising medium) coupons, an "800" number or business
reply envelopes. And be sure to stand behind what you sell.

Kurt Mortensen's trademark is Magnetic Persuasion; you
should attract customers, just like a magnet attracts metal
filings. Claim your success and learn what only the ultra-
prosperous know by going to
http://prewealth.com/mistakestoavoid and get my free report
"10 Mistakes that Cost You Thousands."
 

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7.)  Bonus Goodies

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Today's Bonus Goodie:

10,000 Words & Phrases That Sell Like CRAZY!

A massive collection of ten thousand MAGIC words and
phrases that will grab your prospect's attention, INFLUENCE
them to visit your web site and PERSUADE them to buy your
product!

Includes 100% Resell Rights!

To Download 10,000 Words & Phrases That Sell Like CRAZY,
visit:

http://www.partnersinsuccess.net/freebies/10000-words.html


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8.)  Power Word of the Week

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This Week's Power Word:

Exigent (EK-si-juhnt) adj. - urgent, in the nature of an
emergency

Example: The nature of their trip to the emergency room
became EXIGENT when Timmy's big toe began to turn purple.


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9.)  Tell A Friend

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Tell A Friend about this Ezine! If you have a friend or
contact that you think would enjoy this Ezine, please visit
our Tell A Friend page:

http://www.partnersinsuccess.net/tellafriend.htm


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10.) Advertiser's Corner

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To place YOUR ad in our Advertiser's Corner, visit
http://www.partnersinsuccess.net/ezineads


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

YOUR AD HERE!
20% Discount for PIS Ezine Readers!
Visit:
http://www.partnersinsuccess.net/ezineads


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11.) Advertising Rates

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Solo Ads (1 Issue) $35.00
Your Solo Ad mailed to our Subscriber Base.

Top Sponsor Ads $20.00

Advertiser's Corner Ads  $6.00

For further information, visit:

http://www.partnersinsuccess.net/ezineads/

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