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Make Money At Home! Money Making Internet Business Opportunities Online
Partners In Success Ezine - Issue 68
Wednesday, November 1, 2006
IN THIS ISSUE:
1.) Quote of the Week
2.) Top Sponsor Ad
3.) From the Editor
4.) Success Tip of the Week - WINDOW + M
5.) Charles & Susan Recommend - Make $500 a Day with This!
6.) Feature Article - Using Ideal Words to Describe Your
Products ... Adjectives really do matter
7.) Bonus Goodies - Making Money with Autoresponders!
8.) Power Word of the Week
9.) Tell A Friend
10.)Advertising Rates
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1.) Quote of the Week
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"If you don't sell, it's not the product that's wrong, it's
you."
- Estee Lauder
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2.) Top Sponsor Ad
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3.) From the Editor
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Hi!
Greetings & Welcome to all of our new Subscribers! We hope
you had a good Halloween! We did despite the fact that it
felt more like the 4th of July at 75 degrees here in Sunny
South Carolina!
Please note that we will be going on vacation in 2 weeks so
we won't have another Issue of The PIS Ezine until the week
after Thanksgiving. Enjoy today's Issue and don't forget to
stop by the Partners in Success Website as we have LOTS of
new content, freebies, tips and more!
Visit the Partners in Success website at:
http://tinyurl.com/bykh2
Until next time...may your business continue to grow &
prosper.
Partners in Success,
Charles & Susan Truett, Editors
P.S. There is NEW content at the Partners in Success
Website. Visit Today! http://tinyurl.com/bykh2
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4.) Success Tip of the Week
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WINDOW + M --
Have you ever wanted to get to your Desktop screen fast,
but found yourself closing applications with your mouse?
Try this shortcut, which instantly minimizes all open
windows and returns you to the desktop in one quick jump.
(The WINDOW key is the one between CTRL and ALT.)
Try it now and see for yourself :)
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5.) Charles & Susan Recommend
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Make Over $500.00 a DAY with Project X and Quit Your Job in
Weeks NOT Years!
Exclusive Videos You'll only Find Here!
For More Info, visit:
https://www.partnersinsuccess.net/projectx.html
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6.) Feature Article
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Using Ideal Words to Describe Your Products ... Adjectives
really do matter
By Robin Nobles Copyright © 2006
When you create content, titles, and descriptions for your
products and product lines, what descriptive words do you
use? What descriptive words do your potential customers
use? Have you even taken the time to think about it, or
better yet, find out?
Let me give you a perfect example: watches.
I've been in the market for a watch lately, but not just
any watch. I like unique and unusual things. But when I
plugged in descriptive keywords into the search
engines-words like unique, unusual, colorful, and
funky-ladies watches, the organic results held nothing of
interest.
In the organic results, I found collector sites, blogs, and
sites in other languages. I found description tag spam.
However, the watch sites were classic women's watches like
you'd find in any department store. There were absolutely
nothing unique about them.
I actually went through six pages of search results under
numerous keyword sets each and came up with nothing. Count
them ... six pages.
So, I went to the PPC results. Again, most of those weren't
relevant to my search. However, I did find the most
phenomenal watches made from safety pins. That's what I
call unique!
Look at Your Own Products
How are you describing your own products? What descriptive
words would your customers use when searching for your
products? The more accurately you describe your products,
the more targeted your traffic will be.
How do you know how people are searching? Try Wordtracker
(http://www.wordtracker.com),
which is the best online
resource for researching your customer's behavior. Also,
study your log files.
A Niche Within a Niche
If you're selling classic ladies' watches by Seiko, use
those words to describe the watches. Don't call them unique
or unusual unless they are. Call them feminine, elegant, or
classy. Or describe them as being bracelet watches, silver-
tone, or with diamonds. Are they replica watches? Luxury
watches? Fashion watches? Waterproof? Made of a particular
material?
Men's watches can be a certain brand as well as military
watches, LED, dress, sports, diving, vintage, casual,
bargain, pocket, pre-owned, and the list goes on.
Form a niche within a niche, and build content around the
types of watches you sell. That way, if you sell vintage
watches reminiscent of the 70's, you can describe one of
your unique watches like this:
Psychedelic orange orb ladies' watch that brings back
memories of the smell of patchouli and the sound of Janis
Joplin
If you have a whole section on vintage watches, you'll have
a much better chance at ranking high for that keyword
phrase. Use "vintage" in the title, description, and
content on each page, but describe each watch differently.
You certainly wouldn't describe a watch like the one above
as "classic" or "feminine."
Plus, your visitors will be getting relevant results from
the organic searches, and your site will be getting
tar*geted tra*ffic. Win/win situation.
Adjectives are Subjective
Yes, you're right-they are. When searching for watches, I
didn't consider the majority of watches I found to be
unique. I personally don't consider classic ladies' gold-
toned watches that you can find in any department store to
be unique. However, someone else might.
However, I also wasn't after unique in the sense of a watch
with Gene Autry in the center of it. Even I have my limits
on unique!
Look for Keyword "Holes" in Your Niche Industry
In the case of watches, I definitely found some keyword
holes that a good SEO needs to explore. The organic results
are desperately lacking the long tail of marketing keywords
that are well known for bringing in a steady stream of
tar*geted tra*ffic. The results may be there, but they're
pointing to irrelevant pages. How many people are going to
go through the first six pages of results? This is a
treasure mine for SEOs.
Do you have something similar in your industry? Study your
industry and how people are searching. Again, Wordtracker
is your best source for this type of information as well as
your own log files.
Describing Versus Searching
Let's visit the following Web site:
http://www.monjiusa.com/
Click on products. Study the watches, and come up with five
words to describe those watches. We know they're unique, so
let's come up with other words.
We'll do it together:
one of a kind ingenious extraordinary safety pin
multicolored
Now, I want you to study the words above. If you were
looking for a unique watch, would you type any of those
words into a search box?
The answer is probably no. How you describe something and
how buyers search for something are two totally different
things. You have to use descriptive and accurate words to
describe your products, but you have to use words in your
title, description, and content that your potential buyers
will use when searching for your products.
Make sense?
Useit.com ... an Excellent Resource
To me, Jakob Nielsen is and always has been synonymous with
usability on the Internet, and I've been watching what he
writes for years. His latest article couldn't have been
published at a better time.
"Summary: Familiar words spring to mind when users create
their search queries. If your writing favors made-up terms
over legacy words, users won't find your site."
http://www.useit.com/alertbox/search-keywords.html
In Conclusion ...
Describe your products and product lines accurately. Use
descriptive words (adjectives) that your readers will type
into the search engines in your title and description tags
as well as in the content of your page.
Don't deceive your potential customers. You want happy
potential buyers, not disgruntled, deceived potential
prospects that are ready to hit the back button.
About the Author:
Robin Nobles conducts live SEO workshops
(http://www.searchengineworkshops.com)
in locations across
North America. Localized SEO training is now being offered
through the Search Engine Academy.
(http://www.searchengineacademy.com)
Sign up for SEO tips
of the day at mailto:seo-tip@aweber.com.
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7.) Bonus Goodies
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8.) Power Word of the Week
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This Week's Power Word:
Squander (SKWAHN dur) v. - to waste
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9.) Tell A Friend
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Tell A Friend about this Ezine! If you have a friend or
contact that you think would enjoy this Ezine, please visit
our Tell A Friend page:
https://www.partnersinsuccess.net/tellafriend.htm
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10.) Advertising Rates
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Solo Ads (1 Issue) $35.00
Your Solo Ad mailed to our Subscriber Base.
Top Sponsor Ads $20.00
Advertiser's Corner Ads $6.00
For further information, visit:
https://www.partnersinsuccess.net/ezineads/
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