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Partners In Success Ezine - Issue 64
Wednesday, July 5, 2006

IN THIS ISSUE:

1.) Quote of the Week

2.) Top Sponsor

3.) From the Editor

4.) Top Sponsor

5.) Success Tip of the Week - Attitude

6.) Charles & Susan Recommend - Google Traffic For Free

7.) Feature Article - How To Make Your Advertising
    Believable

8.) Bonus Goodies - The Traffic Dictionary!

9.) Power Word of the Week

10.) Tell A Friend

11.)Advertiser's Corner

12.)Advertising Rates


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1.)  Quote of the Week

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"Hard work without talent is a shame, but talent without
hard work is a tragedy."

         - Robert Half


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2.)  Top Sponsor

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Visit:

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3.)  From the Editor

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Hi! ,

Greetings from Sunny Myrtle Beach :) Welcome to our Newest
Subscribers! We hope you enjoyed your Fourth of July
holiday. Ours was great, the fireworks over the Ocean were
absolutely beautiful!

If you missed our email earlier this week about the
fantastic brand NEW "How To Get A Lot More Google Traffic
For Free", you can still grab it for 40% off at:

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It includes Resell Rights so be sure to get this out to
your list right away while it's new & fresh!

Enjoy today's issue of The Partners in Success Ezine and
may your business continue to grow & prosper...

Partners in Success,
Charles & Susan Truett, Editors

P.S. There is NEW content at the Partners in Success
Website. Visit Today!

http://tinyurl.com/bykh2


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4.)  Top Sponsor

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"If you didn't make $1,057.50 last week from the comfort of
your home -- (Find out Why!)
Go Here NOW before it's too late:

http://marketingnowonline.com/cmd.php?af=419149


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5.)  Success Tip of the Week

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Attitude

Putting yourself in the right attitude for success should
be at the top of your list. Staying positive and
surrounding yourself with friends, that share a positive
attitude will help you succeed. Do not allow negative
thoughts to slip into your mind. Attend motivational
seminars and find ways to enjoy life.

A good attitude will allow you to turn any bad situation
into a learning experience. You have heard the saying, "The
glass is either half-full or half-empty." You need to adopt
the attitude that life is half-full. The result is that you
will feel better, have more energy, and have a much higher
opportunity for success.


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6.)  Charles & Susan Recommend

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BRAND NEW Product with Resell Rights!
"How To Get A Lot More Google Traffic For Free".

4th of July Special - 24 hours only 40% off for Ezine
Subscribers!

Visit:
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7.)  Feature Article      

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How To Make Your Advertising Believable

By Scott Bywater © 2006

Are you frustrated by the fact so many of your competitors
are making such outlandish claims it's hard to make your
product stand out from the rest?

Have you ever heard claims like:

...Best Lawnmower in the country

...Absolute Low*est Prices In Existence

...Leaves your hair cleaner than any other shampoo

Of course you have. But do you believe them?

Or is there a certain degree of doubt in your mind about
their credibility? Or whether they are 'hyped up?'

Think about it. Everybody expects advertisers to exaggerate
their claims. To present them in their best light. Which is
the exact reason why general statememts are not as
effective as...

SPECIFIC STATEMENTS

So...

Rather than saying "Our prices have been reduced,"...
instead say... "Our prices have been reduced by 22% to
prepare for our end of year stocktake."

Rather than saying "More than 20 varieties of Reebok shoes
in stock,"... instead say... "More than 23 varieties of
Reebok shoes in stock."

Rather than saying "Our staff are very experienced carpet
cleaners,"... instead say... "Our team of 12 staff have a
combined experience of cleaning carpets for 63 years."

Rather than saying "Used all over the world,"... instead
say... "Used in over 46 countries."

Or, rather than a cleaner saying "We clean your house
thoroughly," list every single thing you do.

One more thing, when you give people a specific number,
they tend to believe it must be true. So, don't use numbers
which are a multiple of 5 or 10. Instead say 4 or 9. It
makes it more believable.

Even KFC realises this.

No, they don't have 10 herbs and spices on their special
chicken, they have 11. That's a heck of a lot more
believable than 10... or heaps, isn't it?

So take a moment now and think about how you can apply what
you've learnt and be more specific in your advertising.

About the Author:

Scott Bywater is well known for getting results as a
professional direct mail copywriter. And also the author of
Cash-Flow Advertising. To get access to his highly prized
complimentary copy of '7 Ways To Boost Your Turnover... No
Matter What The Economy' (valued at $29.95) and a free
subscription to his "Copywriting Selling Secrets"
newsletter where you'll discover the truth about why most
ads and sales letters don't work (And how to make yours
different) scamper over to his web site at
http://www.copywritingthatsells.com.au
 

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8.)  Bonus Goodies

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Today's Bonus Goodie: The Traffic Dictionary!

Your Complete A to Z Guide to Increasing your Website
Traffic! Includes Resell Rights! $27.00 Value

To Download The Traffic Dictionary, visit:

https://www.partnersinsuccess.net/freebies/traffic.html


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9.)  Power Word of the Week

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This Week's Power Word:

Aphorism (AF uh riz um) - a brief, often witty saying; a
proverb


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10.)  Tell A Friend

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Tell A Friend about this Ezine! If you have a friend or
contact that you think would enjoy this Ezine, please visit
our Tell A Friend page:

https://www.partnersinsuccess.net/tellafriend.htm


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11.) Advertiser's Corner

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To place YOUR ad in our Advertiser's Corner, visit
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12.) Advertising Rates

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Solo Ads (1 Issue) $35.00
Your Solo Ad mailed to our Subscriber Base.

Top Sponsor Ads $20.00

Advertiser's Corner Ads  $6.00

For further information, visit:

https://www.partnersinsuccess.net/ezineads/

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