Make Money At Home! Money Making Internet Business Opportunities Online

Partners In Success Ezine - Issue 61
Wednesday, May 24, 2006

IN THIS ISSUE:

1.) Quote of the Week

2.) Top Sponsor Ad

3.) From the Editor

4.) Success Tip of the Week - Write Classified Ads That
    Sell

5.) Charles & Susan Recommend - More Traffic to your Site!

6.) Feature Article - The A to Z Guide to Getting Website
    Traffic

7.) Bonus Goodies - Dirty Tricks w/ Resell Rights!

8.) Power Word of the Week

9.) Tell A Friend

10.)Advertiser's Corner

11.)Advertising Rates


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1.)  Quote of the Week

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"Let everyone sweep in front of his own door, and the whole
world will be clean."

        - Johann Wolfgang von Goethe


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2.)  Top Sponsor Ad

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Attention! Calling all Success Seekers.

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3.)  From the Editor

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Hi!

Greetings & Welcome to all of our new Subscribers! We hope
you are doing well in your online business and in life :)

Today's issue of The PIS Ezine is all about TRAFFIC to your
website. Something we can all use more of!

Enjoy today's issue and may your business continue to grow
& prosper!

Partners in Success,
Charles & Susan Truett, Editors

P.S. There is NEW content at the Partners in Success
Website. Visit Today!

http://tinyurl.com/bykh2


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4.)  Success Tip of the Week

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Write Classified Ads That Sell

Classified ads are a powerful and affordable advertising
method. You have to write them well and use them
consistently.

Start your ad with a headline. For most, two or three words
in ALL CAPS or in bold must serve as the headline. Try to
start with an action word or the name of what you're
selling.

"PROFIT NOW with proven system.."

"1999 Corvette in mint condition..."

Effective classified ads can start with a question to draw
the reader into the rest of the copy.

You can also get results by creating a bit of mystery with
an offer for more information. The famous CookieCutter ads
start with "I make $200 a day with this little ad." The
reader is urged to write for details on how it is done.

Classified ads speak in short, benefit-packed lines. Two or
three word sentences are fine.

Most ads get results when they state a price. Be sure to
include as much contact information as you have room for.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

This week's Success Tip is courtesy of Dr. Kevin Nunley,
http://www.DrNunley.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


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5.)  Charles & Susan Recommend

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6.)  Feature Article

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The A to Z Guide to Getting Website Traffic

By Shawn Campbell © 2006

In September of 1999, Brett Tabke wrote "26 Steps to 15k a
Day" in the Webmaster World forum. A lot has changed since
then, and now is the time to consider a new 26-step plan
that meets the current needs of webmasters in 2006. Some of
the old ones still apply (writing new content everyday, for
example), and some don't (submitting to the search engines
is no longer necessary), and we're here to tell you which
is which! As you probably already know, bringing in traffic
is not easy - it takes hard work, determination and lots of
elbow grease. So if you're ready, roll up your sleeves and
follow these 26 simple steps, and within just one year you
will generate enough traffic to keep you busy for a long,
long time!

A) Keyword research

Before you do anything else, use a keyword research tool
and do an extensive job researching the right keyphrases to
use for your site. What keyphrases are your direct
competitors using? Are there any keyphrases that create a
potential for market entry? Are there any that you can put
a spin on and create a whole new niche with?

B) Domain name

If you want to brand your company name, then choose a
domain name that reflects it. If your company is Kawunga,
then get www.kawunga.com. If it's taken, then get
www.kawungawidgets.com. No dashes, and no more than two
words in the domain if appropriate.

C) Avoid the sandbox

Buy your domain name early, as soon as you have chosen your
keyphrases and your company name. Get it hosted right away
and put up a quick one page site saying a little about who
you are, what you sell, and that there will be more to come
soon. Make sure it gets crawled by Google and Yahoo (either
submit it or link to it from another site).

D) Create content

Create over 30 pages of real, original content on your
site. This will give the spiders something to chew on. It
will also give you more opportunities to be seen in the
search engine results for a wide variety of keyphrases.

E) Site design

Use the "Keep It Simple" principle. Employ an external CSS
file, clean up any Java Scripts by referring to them off
the page in an external file, don't use frames, use flash
the way you would an image, and no matter what, do not
create a flash site. Do not offer a busy site with lots of
bells and whistles to your visitors. Keep things nice and
simple. Make it easy for them to find what they are looking
for and they'll have no reason to look anywhere else.

F) Page size

The less kilobytes your page uses, the better - especially
for the home page. Optimize your images and make sure the
page loads quickly. Most people and businesses in the
Western world may have high speed, but cell phones and
other countries might not. If your site loads slowly, you
may have already lost your visitor before they've even had
a chance to browse around.

G) Usability

Make sure that your site follows good usability rules.
Remember that people spend more time on other sites, so
don't violate design conventions. Don't use PDF files for
online reading. Change the colours for visited links, and
use good headers. Look up usability for more tips and
tricks, it will be worth your while.

H) On site optimization

Use the keyphrase you have chosen in your title (most
important), your headers (when appropriate), and within the
text. Make sure that your page/content is ABOUT your
keyphrase. If you are selling widgets, than write about
widgets. Don't just stick the word widgets into the text.

I) Globals

Globals are the links that remain the same on every page.
They are the reference for new visitors to keep them from
getting lost. Sometimes they are on the left of the page,
sometimes they consist of tabs at the top. Often they are
in the footer of the page as well. Make sure that you have
an old style text version of your globals on every page. I
usually create tabs at the top, and put the text versions
in the footer at the bottom of the page. Find out what
works best for you.

J) Headers

Use bold headers. On the Internet, people scan they don't
read. So initially, all they will see are the headers. If
your headers don't address their concerns, they won't stick
around long enough to read your content. Use appropriate
keyphrases when you can.

K) Site map

Build a site map with a link to each of your pages. Keep it
up to date. This will allow the spiders to get to every
page. Put a text link to the site map on the main pages.

L) Content

Add a page every 2-3 days: 200-500 words. Create original
content, don't copy others. The more original and useful it
is, the more people will read it, link to it, and most
importantly of all - like it enough to keep coming back for
more.

M) White hat only

Stay away from black hat optimizing techniques. Black hat
optimization consists of using any method to get higher
rankings that the search engines would disapprove of, such
as keyword stuffing, doorway pages, invisible text,
cloaking and more. Stick to white hat methods for long-term
success. People who use black hat optimization are usually
there for the short-term, such as in porn, gambling, and
Viagra markets (just look at your email spam for more black
hat markets). These black hat industry sites are usually
around just long enough to make a quick buck.

N) Competition analysis

Who is linking to your competition? Use Yahoo's "link:"
service to see the back links of your competition. For
example, type in "link:http://www.yourdomain.com" into
Yahoo search without the quotes). Try to get links from the
same sites as your direct competitors. Better yet, see if
you can replace them!

O) Submit

Submit to five groups of directories:

1. Dmoz.org and Yahoo (local, such as Yahoo.co.uk, or
Yahoo.ca, etc... if you can).

2. Find directories in your field and get into them. Pay if
you must, but only if the price is reasonable.

3. Local directories that relate to your country or region.

4. Any other directories that would be appropriate.

5. If you are targeting the local market, make sure that
you are in the Yellow Pages and Superpages (because search
engines use these listings to power local searches)

P) Blog

Start a blog about your industry and write a new entry at
least once a week. Allow your visitors to comment or,
better yet, write their own entries. This will create even
more content on your site and will keep people coming back
regularly to see what is new.

Q) Links from other sites

Simply submit your website to appropriate sites, asking
that they link to your site as a reference because it will
benefit their visitors. Don't spend too much time on this,
if your content is good and original, they will find you
and link to you naturally. Remember that Linking is Queen
(www.redcarpetweb.com/promotion/0409.html#feature). Stay
away from reciprocal linking, links farms, link scams, and
any other unnatural links. They may not necessarily hurt
you, but Google tracks when you get a link, how long you
have had a link, who links to the site that links to you,
where you live, what you had for breakfast, and more (not
really... but kind of).

R) Statistics

Make sure your server has a good statistics program. Use
it! If you don't have access to a good program, then pay
for one. Without the knowledge of who is coming to your
site, from where, and how often, you will be missing out on
some essential tools to improve your site.

S) Pay-per-click (PPC)

Sign up for Google AdWords and Yahoo Search Marketing.
Spend money getting people to your site. Use it for
branding too. This will create a steady flow of visitors to
your site, and will make your site more accessible to your
potential clients. You don't have to be #1, you don't even
have to be #5... just make sure you are on the first page
of search results for most of your keyphrases, when the
cost is right.

T) Look ahead

Stay informed of what is coming up in your market. If a new
product will be out next season, write about it now. Take
advantage of being a first mover. The search engines, and
linkers, will reward you.

U) Articles

Write an article once every week and get it published in as
many online publications as you can (with a link back to
your site). Include the article on your site. Not only will
this create many links to your site, but it will also get
people to click to your site, and most importantly you will
become an expert in the eyes of your visitors. They may
even begin looking for your site by querying your name!

V) Study your traffic

After 30 to 90 days you will have enough results to analyze
in your statistics program. Go over them with a fine
toothed comb. Get the answers to these questions:

- Where are your visitors coming from? - Which search
engines do they use? - What queries do they type in? - What
pages on your site do they visit the most? - What are the
entry pages on your site? - What are the exit pages? - What
path do they follow when they browse your site?

Use this information to tweak your site.

- Use the most popular page to encourage the visitors to
make you money. - Adjust the paths they use to send them
where you want them. - Figure out why they leave from the
exit pages.

Also, see what search terms people use to find you, and
fine tune your keyphrases. If you targeted "green widgets",
but your visitors are finding you with the query "green
leather widgets," then start creating content about
"leather widgets!"

W) Verify your submissions

After 3-4 months, check that you got into Dmoz.org and all
of the other directories that you submitted to. If you have
not been included, then submit again, or better yet, write
a polite email to the editor and ask why. Also, find any
new directories that would be worthy of your submittal time
and submit to them.

X) RSS feeds

RSS (Real Simple Syndication or Rich Site Summary) is
becoming a powerful tool for Internet marketers. You can
quickly and easily add fresh content to your website.
Article feeds are updated frequently, so you can give your
visitors (and the search engines) what they want - fresh
content! You can use RSS to promote any new content, such
as new pages, articles, blogs, press releases, and more!

Y) Press releases

A press release is a written communication that you submit
to journalists in the media (newspapers, radio, television,
magazines) which are used to make announcements that are
newsworthy. Create press releases announcing publication of
any new articles or new company information or products. If
it is interesting/original enough, a journalist may pick it
up and write an article about it. Before you know it, your
website address may get published in the NY Times.

Z) Keep your content fresh

Remember to write a new page every 2-3 days. I only
mentioned it briefly, but it is probably the most important
point in this article. Keep writing! Without fresh content,
your site will gradually drop in the search engine results.
To stay on top, your content has to be the most up-to-date,
freshest, and most interesting and original content in your
field.

Follow these 26 simple steps and I assure you that within
one year you will call your site a success. You will bring
in a massive amount of traffic from within your industry
and watch as your business grows!

So start writing, and write yourself to the top!

About the Author:

Shawn Campbell is an enthusiastic player in the ecommerce
marketplace, and co-founded Red Carpet Web Promotion, Inc.
He has been researching and developing marketing strategies
to achieve more prominent listings in search engine results
since 1998. Shawn is one of the earliest pioneers in the
search engine optimization field.
http://www.redcarpetweb.com


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7.)  Bonus Goodies

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Today's Bonus Goodie: Dirty Tricks w/ Resell Rights!

Marketing Tactics to Make You More Mo*ney! 10 Crafty Tricks
to Increase Profits! Includes Resell Rights.

To Download Dirty Tricks, visit:

http://www.partnersinsuccess.net//freebies/tricks.html


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8.)  Power Word of the Week

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This Week's Power Word:

Chicanery (shi KAY nuh ree) - Trickery; deceitfulness;
artifice, especially legal or political


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9.)  Tell A Friend

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Tell A Friend about this Ezine! If you have a friend or
contact that you think would enjoy this Ezine, please visit
our Tell A Friend page:

http://www.partnersinsuccess.net/tellafriend.htm


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10.) Advertiser's Corner

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11.) Advertising Rates

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