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Make Money At Home! Money Making Internet Business Opportunities Online
Partners In Success
Ezine - Issue 51
Wednesday, September 7, 2005
IN THIS ISSUE:
1.) Quote of the Week
2.) Top Sponsor Ad
3.) From the Editor
4.) Success Tip of the Week - Market With Your Email Sig
File
5.) Charles & Susan Recommend - New Free Autoresponder
Service!
6.) Feature Article - The New Secrets of Guerrilla
Marketing
7.) Bonus Goodies - 123 Shortcuts!
8.) Tell A Friend
9.) Advertiser's Corner
10.)Advertising Rates
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1.) Quote of the Week
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"Life is not so short but that there is always time enough
for courtesy."
- Ralph Waldo Emerson
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2.) Top Sponsor Ad
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Please Help the Victims of Hurricane Katrina by donating to
one of the reputable agencies below!
American Red Cross
https://give.redcross.org/?http://www.redcross.org/donate/donate.html
Salvation Army
https://secure8.salvationarmy.org/
Humane Society of the United States (don't forget the
animals!)
https://secure.hsus.org/01/disaster
relief fund 2005?
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3.) From the Editor
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Hi!
Greetings from South Carolina :) We hope the last two weeks
have been good to you. Just as the entire nation as well as
those all over the world, our thoughts & prayers have been
with the victims of Hurricane Katrina this week. If you
have not already done so, please do what you can to help.
See our Top Sponsor Ad above for three reputable agencies
that need your help.
Enjoy this issue of The PIS Ezine and may your business
continue to grow & prosper!
Partners in Success,
Charles & Susan Truett, Editors
http://www.partnersinsuccess.net
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4.) Success Tip of the Week
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Market With Your Email Sig File
Your sig file (sig, short for signature) is that few lines
of info that comes at the bottom of an email message.
Most email programs let you set your sig file up in
advance. It is automatically added to the end of any email
you send.
Because email is by far the most popular feature of the
Internet, having an effective sig file is one of the most
powerful online marketing tools available.
Email messages, like letters you type or write by hand,
have a strong personal power. Prospects and customers pay
far closer attention to a personal email than they do to
all other kinds of online marketing.
Your sig file should include your position, phone number,
other vital contact info, and your web address (with
http:// in front of it so it becomes a live clickable
link).
It is also a good idea to include a positioning statement
that reminds people what you can do for them. Mine is
"Helping you with marketing advice, copywriting, and
promotion packages."
You get best results when you include a specific offer.
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5.) Charles & Susan Recommend
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Exciting NEW FREE Autoresponder Service.
Claim YOUR FREE Autoresponder Today!
http://www.freefollowup.com
With a FreeFollowup.com Autoresponder, you can:
- Add your Own Leads
- Create HTML & Text Messages
- Create Unlimited Follow-up Messages
- Create Subscriptions by Email
- Create Subscriptions by Web Form
- Personalize Your Messages
- Send Messages Instantly or in Intervals set by You
- Search your Leads & Manage Bounces
- Send Broadcast Messages to your Leads
- and Much, Much More!
Grab your Free autoresponder account at:
http://www.freefollowup.com
You'll be glad you did!
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6.) Feature Article
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The New Secrets of Guerrilla Marketing
By Jay Conrad Levinson © 2005
The most important things you need to know about marketing
are in this column. In the few minutes it takes you to read
this, you'll learn more basic truths about marketing than
you'd pick up with a score of MBA degrees under one arm and
all the marketing books ever written, including mine, under
the other.
As marketing continues to change, the secrets of guerrilla
marketing continue to change. Originally, there were three
secrets, then seven, then twelve. Now, I'm going to clue
you in on the 16 secrets that guarantee you will exceed
your most optimistic projections, however dreamy they may
be.
MEMORIZE THESE 16 WORDS THEN LIVE BY THEM.
I'm giving you a memory crutch so that you'll never forget
these words, each one representing a major guerrilla
marketing secret. All 16 words end in the letters "ENT."
Run your business by the guerrilla concepts they represent
and your marketing dreams will come true.
1. COMMITMENT: You should know that a mediocre marketing
program with commitment will always prove more profitable
than a brilliant marketing program without commitment.
Commitment makes it happen.
2. INVESTMENT: Marketing is not an expense, but an
investment -- the best investment available in America
today -- if you do it right. With the 15 secrets of
guerrilla marketing to guide you, you'll be doing it right.
3. CONSISTENT: It takes a while for prospects to trust you
and if you change your marketing, media, and identity,
you're hard to trust. Restraint is a great ally of the
guerrilla. Repetition is another.
4. CONFIDENT: In a nationwide test to determine why people
buy, price came in fifth, selection fourth, service third,
quality second, and, in first place -- people said they
patronize businesses in which they are confident.
5. PATIENT: Unless the person running your marketing is
patient, it will be difficult to practice commitment, view
marketing as an investment, be consistent, and make
prospects confident. Patience is a guerrilla virtue.
6. ASSORTMENT: Guerrillas know that individual marketing
weapons rarely work on their own. But marketing
combinations do work. A wide assortment of marketing tools
is required to woo and win customers.
7. CONVENIENT: People now know that time is not money, but
is far more valuable than money. Respect this by being easy
to do business with and running your company for the
convenience of your customers, not yourself.
8. SUBSEQUENT: The real profits come after you've made the
sale, in the form of repeat and referral business.
Non-guerrillas think marketing ends when they've made the
sale. Guerrillas know that's when marketing begins.
9. AMAZEMENT: There are elements of your business that you
take for granted, but prospects would be amazed if they
knew the details. Be sure all of your marketing always
reflects that amazement. It's always there.
10. MEASUREMENT: You can actually double your profits by
measuring the results of your marketing. Some weapons hit
bulls-eyes. Others miss the target. Unless you measure, you
won't know which is which.
11. INVOLVEMENT: This describes the relationship between
you and your customers -- and it is a relationship. You
prove your involvement by following up; they prove theirs
by patronizing and recommending you.
12. DEPENDENT: The guerrilla's job is not to compete but to
cooperate with other businesses. Market them in return for
them marketing you. Set up tie-ins with others. Become
dependent to market more and invest less.
13. ARMAMENT: Armament is defined as "the equipment
necessary to wage and win battles." The armament of
guerrillas is technology: computers, current software,
cellphones, pagers, fax machines. If you're technophobic,
see a techno- shrink.
14. CONSENT: In an era of non-stop interruption marketing,
the key to success is to first gain consent to receive your
marketing materials, then market only to those who have
given you that consent. Don't waste money on people who
don't give it to you.
15. AUGMENT: To succeed online, augment your website with
offline promotion, constant maintenance of your site,
participation in newsgroups and forums, email, chatroom
attendance, posting articles, hosting conferences and rapid
follow-up.
16. CONTENT: Don't believe that old adage, "Sell the sizzle
not the steak." Sophisticated consumers these days know the
sizzle from the steak and prefer the steak every time. Your
substance, not your style, will carry the day for you.
These 16 concepts are probably the reason that many
start-up guerrillas now run highly successful companies.
They are the cornerstone of guerrilla marketing, now the
most popular marketing series in history, published in 39
languages, and required reading in many MBA programs
worldwide. Just 16 words, but each one nuclear-powered and
capable of propelling you into the land of your dreams.
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About the Author:
Jay Conrad Levinson is the author of the "Guerrilla
Marketing" series of books, the most popular marketing
series in history with 14 million sold, now in 39
languages. At his new
http://www.GuerrillaMarketingAssociation.com,
you'll find
lots of profit-producing ideas plus a list of 100 marketing
weapons. Join up for phone and online access to The Father
of Guerrilla Marketing.
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7.) Bonus Goodies
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123 Shortcuts - Type Frequently Text Fast & Easy!
With 1 2 3 shortcuts you can:
Answer emails, design web pages, write programs, post on
forums, or automate any other task with just a few
keystrokes!
To Download, Visit:
http://www.partnersinsuccess.net/freebies/123shortcuts.html
9.) Advertiser's Corner
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To place YOUR ad in our Advertiser's Corner, visit
http://www.partnersinsuccess.net/ezineads
10.) Advertising Rates
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Solo Ads (1 Issue) $35.00
Your Solo Ad mailed to our Subscriber Base.
Top Sponsor Ads $20.00
Advertiser's Corner Ads $6.00
For further information, visit:
http://www.partnersinsuccess.net/ezineads/
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