Partners In Success Ezine – Issue 46
IN THIS ISSUE:
1.) Quote of the Week
2.) Top Sponsor Ad
3.) From the Editor
4.) Success Tip of the Week – What to Put in Your P.S.
5.) Charles & Susan Recommend – Profit Producing eBook Package w/ Resell Rights
6.) Feature Article – Creative and Profitable Ways to Use
1.) Quote of the Week
“So long as new ideas are created, sales will continue to
reach new highs.”
– Charles Kettering
2.) Top Sponsor Ad
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3.) From the Editor
Greetings 🙂 We hope this finds
you happy, healthy and doing well with your online business.
In this issue of The PIS Ezine, we’ve got a great article,
hot off the presses! Creative and Profitable Ways to Use
Autoresponders we bet you’ve never even thought of!
If you haven’t visited the Partners in Success Website
lately, take a moment to do so. We’ve got NEW content and
NEW products you’re going to love.
Enjoy today’s issue and may your business continue to grow
Partners in Success,
Charles & Susan Truett, Editors
The Partners in Success Ezine
4.) Success Tip of the Week
What to Put in Your P.S.
All your sales letters, web site letters, and memos should
have a P.S. at the end.
Why? Because 60% of people read a P.S. BEFORE they read the
rest of your letter. It only makes sense that your P.S.
should contain important information that makes the sale.
Here are some ideas on what to say in your P.S.:
1. Have your P.S. repeat your main offer. “Remember, you
get the ENTIRE package for just $19.95.”
2. Your P.S. should urge the reader to take action, to buy
NOW. Most marketing fails because it never asks for the
3. Use your P.S. to add a bonus to the deal. “PLUS, if you
buy today, I’ll add at no extra cost my popular success
4. The P.S. can state your guarantee. “Remember if you
aren’t completely satisfied, we’ll buy the product back.”
5. Your P.S. can talk about the many satisfied customers
you’ve had in the past. You can wow people with hard
numbers and quotes from customers.
6. Stress a time limit. Offer a savings to buy now.
Tip Courtesy of: Kevin Nunley
5.) Charles & Susan Recommend
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6.) Feature Article – Creative and Profitable Ways to Use Autoresponders
Creative and Profitable Ways to Use Autoreponders
By: Charles & Susan Truett
An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. It’s a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor’s large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the priceless tree topples over.
In the blink of an eye, your visitor exits your site, and your sale is dust – unless you have had the foresight to utilize an autoresponder that has captured her email address. If you have installed an autoresponder, you can then follow-up with her, and in all probability, make the sale when the poor woman has finished repotting her precious bonsai.
Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email. Here are a few ideas that will help you to creatively and productively use your autoresponder to transform the casual visitor into a profitable customer. Use your autoresponder to:
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1. Publish a newsletter. Certain quality autoresponders
will manage subscriptions and follow-up with interested
prospects. Your newsletter can keep your visitors informed
about your services or products, while building your
reputation as a credible expert in your particular
2. Publish a newsletter only for your affiliates. Inform
them of current sales you are running and of promotional
material that your affiliates can use themselves to
increase their commissions. Include tips, advice, and
techniques that your affiliates can use to successfully go
out and promote your business.
3. Write reviews. Cover books, software, music, e-books,
movies, etc., and put each review in an autoresponder.
Review your affiliate programs, using a link to your
affiliate’s page in your autoresponder.
4. Distribute your articles. Writing and distributing
targeted articles is a powerful tool to build your business
credibility, bring traffic to your site, and increase your
sales potential. If your articles contain valuable
information, many editors will print what is known as a
resource box for you. A resource box contains your bio and
a brief description of your service or product. It can also
contain your autoresponder address. Let’s say you’ve
written fifty articles. Put them on separate autoresponder
accounts and create a master list that contains the titles
of each article, the autoresponder address, and a brief
abstract. Then promote your master list. Additionally,
include your publishing guidelines so your affiliates can
add their articles to your list, increasing the number of
writers who are represented in your article list.
5. Create mailing lists. Inform subscribers to your
articles when you’ve written new ones that they may want to
publish in their own newsletter or website.
6. Automate your sales process. Use an ad to insure
repeated exposure of your message, which has been proven to
effectively increase sales. In your ad, put your
autoresponder address where a visitor will be exposed to
numerous marketing materials. This multiplies the chances
of converting visitors into customers. For example, if
you’re selling a particular product, put testimonials about
how spectacular it is on your autoresponder, and add a
detailed, enticing description of your product.
7. Distribute advertising. Let’s say you sell advertising
on your website or in your newsletter or e-zine. Set your
autoresponder to send the information about rates and how
to place an ad automatically to all prospects’ email
addresses. Then have your autoresponder follow-up. It can
also send notification of any special deals you are
8. Distribute an email course. Each day, have your
autoresponder send out another lesson. Just be sure that
each lesson has quality content – not a sales pitch. Your
content will do the selling for you, and will do it much
more effectively. You can include tips centered on a
different topic for each lesson, illustrating how your
product will benefit the reader. Include the tangible
benefits the visitor will reap by purchasing your product.
Make sure to include a paragraph or two at the end of each
lesson enticing your prospect to consider making a
9. Automate a reminder about your service or product after
a visitor has completed your course. This will increase the
possibility of sales from visitors who have taken your
course but are dragging their feet about actually making a
purchase. You can also use these reminders to promote new
products or services, and the products and services of your
10. Distribute free reports. This gives your visitor an
idea of the type of information you can provide and the
quality of your product or service. Make sure these reports
are not sales letters or you will more than likely lose a
potential customer than gain a sale.
11. Create trivia quizzes on your site and place the
answers in an autoresponder. Your visitor will then be
motivated to request your autoresponder, and you will have
a record of the visitors’ email addresses who took your
quiz. Or create a contest and have any visitors that enter
send their responses to your autoresponder. Your
autoresponder can be set-up to send them a confirmation of
12. Offer a trial version of your product. Give your
prospects a sample of your ebook, course, software,
membership, etc. People who are exposed to a little taste
often end up wanting the whole pie. You can also capture
their email addresses when you offer them a free trial from
your website. Set up your autoresponder to give
instructions on how to obtain their free trial, and then
make sure to follow-up to try and close the sale.
13. Link to hidden pages on your autoresponder. For
example, a hidden page could be your affiliate page that
contains graphics, promotional articles, and text links
that interested affiliates can make use of. Inform visitors
that they may have free access to your affiliate page by
simply requesting your autoresponder. You will then gather
a list of visitors who may be interested in becoming your
14. Use an autoresponder on your order page. Post a request
form for visitors to be notified of special offers or
discounts in the future. This creates a very effective
mailing list that contains the names of people who are
already your customers.
15. Put your links page on your autoresponder. It should
contain up to fifty links that would be of particular
interest to your visitors. Make sure to add your own
promotional copy at the top or bottom of this page.
Now that you have proof that autoresponders can be used creatively, see if you can come up with some brilliant ideas of your own!
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